Graham Stephan
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The Iced Coffee Hour
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Meet Kevin
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Finance Unfolded
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Helium Mobile had a genuinely great product, a $0/month phone plan that actually pays you to use it, but zero name recognition in the personal finance space. We matched them with Graham Stephan, The Iced Coffee Hour, Meet Kevin, and five other top-tier voices. Not as one-off ads, but as sustained advocates who could explain the product authentically to their audiences over time. We managed every contract, every deliverable, and every revision. Under a year later, Helium Mobile is a household name across personal finance YouTube.
Project Fear
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The Iced Coffee Hour
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Daniel Braun
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Magnified Money
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Three years ago, Rocket Money wanted to figure out YouTube. We built the right creator mix from scratch: found voices whose audiences actually convert, established Rocket Money as an authority in personal finance, and scaled the program month over month. What started as a small test budget became millions of dollars a month in creator spend. Every contract, every negotiation, every deliverable review went through us. Three years later, we're still doing it.
School of Hard Knocks
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UpFlip
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The Iced Coffee Hour
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Bizee had never run a creator program and was mid-rebrand from Inkfile when we started working together. We built everything from the ground up: identified the right voices in entrepreneurship and small business, developed the messaging around the new brand identity, negotiated and managed every contract, and reviewed every piece of content. Two years and 170+ videos later, Bizee has real presence where it matters most to their customers, and the program is still growing.
