Meet The Founders
Built By Creators. Built For Creators.
Erika Kullberg is an attorney and personal finance expert featured in CNBC, U.S. News & World Report, Business Insider, the Washington Post and more.
She is a graduate of Georgetown Law, where she founded the Georgetown Law Entrepreneurship Club, and the University of Notre Dame. After spending years as a corporate lawyer representing Fortune 500 companies, she founded Plug and Law, an online legal technology company making legal more accessible.
Eric Kullberg has a background in traditional finance, helping institutional clients source liquidity across Asia equity markets. He is a graduate of the University of Notre Dame and has been based out of Tokyo for the past 30 years. Current obsessions include the creator ecosystem and private venture investing.
Apple Crider is a personal finance creator on both YouTube and TikTok. Additionally, Apple owns and manages a network of personal finance blogs and affiliate sites.