# Creators Agency

> Creators Agency is a finance and business creator marketing agency and talent management firm with deep experience in YouTube sponsorships. We run creator programs for brands and represent 100+ active finance, business, and entrepreneurship creators.

## What We Do

- Full-service creator campaign strategy and management for brands
- Finance, fintech, and financial services creator campaigns
- YouTube influencer campaign strategy, sourcing, deals, content support, paid use, and reporting
- B2B and knowledge-led creator programs through the broad brand service
- Talent management, brand deal negotiation, and sponsorship management for creators

## Verified Company Facts

- $50 million paid to creators
- 4,000+ sponsored deliverables negotiated and facilitated since 2021
- More than 100 active roster creators
- Creators retain 80% under the standard talent management model
- The sponsor-intelligence index covers more than 200,000 sponsorship-related YouTube videos across more than 12,000 channels
- Sponsor-intelligence records are market observations, not Creators Agency clients, campaigns, or proof that every record is a paid sponsorship

## Blog

Our blog covers YouTube sponsorships, brand deals, creator monetization, and influencer marketing strategy for both creators and brands.

- All articles: https://creatorsagency.co/blog
- Reviewed 2026 guide inventory: https://creatorsagency.co/llms-articles.txt
- For creators: how to get brand deals, negotiate rates, build a media kit, and grow sponsorship income
- For brands: how to find creators, measure ROI, structure briefs, and run effective campaigns

## Reviewed 2026 Guide Collection

The 50-guide collection covers creator platforms, sponsorship pricing and rights, B2B creator marketing, measurement, compliance, and creator business operations. Every guide has a canonical URL, primary-source references, structured Article data, and a reusable table, formula, checklist, calculator, scorecard, template, or decision framework.

- Canonical inventory of all 50 guides: https://creatorsagency.co/llms-articles.txt
- YouTube Creator Partnerships for brands: https://creatorsagency.co/blog/youtube-creator-partnerships-brand-guide
- Creator campaign data standard: https://creatorsagency.co/blog/creator-campaign-data-standard
- B2B influencer marketing strategy: https://creatorsagency.co/blog/b2b-influencer-marketing-strategy
- Creator management contract checklist: https://creatorsagency.co/blog/creator-management-contract-red-flags
- Creator business insurance guide: https://creatorsagency.co/blog/content-creator-business-insurance
- Newsletter sponsorship rates: https://creatorsagency.co/blog/newsletter-sponsorship-rates-2026

## Free Tools

Creators Agency publishes 32 self-service tools plus 6 copy-template and public-data resources for creators and brand marketers. The tools use transparent inputs and show their assumptions; calculator outputs are planning estimates, not promised rates or campaign results. Unless a page says otherwise, entered data stays in the browser. Optional public YouTube lookups send only the public reference needed for the lookup.

- Tools hub: https://creatorsagency.co/tools

### Tool methodology defaults

- Normal views: review up to 20 recent eligible public long-form uploads that are over 3 minutes, at least 30 days old, and not livestreams. The creator selects exactly 10 videos comparable to the planned work; use their median. Replace only a genuinely incomparable upload, and never mechanically trim a video because its views are high or low.
- Editable rate-card starting points: about 2x the integration fee for a dedicated video, 20% of the main video fee per 30 days of usage, and 10% per 30 days of exclusivity. These are Creators Agency house rules for orientation, not market averages. Change them for the actual value, work, rights, risk, scarcity, and opportunity cost.

### Price and package creator work

- YouTube Sponsorship Rate Calculator: https://creatorsagency.co/blog/youtube-sponsorship-calculator
- Finance YouTube Sponsorship Rate Calculator: https://creatorsagency.co/blog/youtube-sponsorship-rates-calculator-finance-creators
- Finance YouTube Sponsorship Budget and Break-Even Planner: https://creatorsagency.co/blog/finance-youtube-sponsorship-cost-calculator-for-brands
- YouTube Rate Card Builder: https://creatorsagency.co/blog/youtube-brand-deal-rate-card-template
- Normal Views Calculator: https://creatorsagency.co/blog/how-to-get-youtube-sponsorships-without-100k
- Brand Pitch Proof Note Builder: https://creatorsagency.co/blog/how-to-pitch-brands-before-media-kit
- Finance Creator Media Kit Builder: https://creatorsagency.co/blog/finance-youtube-creator-media-kit-template-2026
- Finance Creator Deal-Readiness Map: https://creatorsagency.co/blog/finance-creator-brand-deals-checklist-2026
- Creator Proof Sheet: https://creatorsagency.co/blog/what-brands-look-for-in-youtube-creators

### Find and pitch sponsors

- Brand Deal Pipeline Tracker: https://creatorsagency.co/blog/how-to-build-brand-deal-pipeline
- Sponsor Research Checker: https://creatorsagency.co/blog/how-to-find-brands-to-sponsor-youtube
- Brand Contact Research Checker: https://creatorsagency.co/blog/how-to-find-brand-deal-contacts-directly
- YouTube Sponsorship Pitch Builder: https://creatorsagency.co/tools/youtube-sponsorship-pitch-builder
- Sponsor Value Plan Checker: https://creatorsagency.co/blog/how-to-get-sponsored-on-youtube
- Inbound Brand Work Note Builder: https://creatorsagency.co/blog/how-to-attract-inbound-youtube-brand-deals
- Company Signal and Pitch-Timing Builder: https://creatorsagency.co/blog/best-times-to-pitch-brands-for-youtube-sponsorships
- Finance Brand Pitch Plan Builder: https://creatorsagency.co/blog/how-to-pitch-brands-for-youtube-sponsorships-finance

### Plan, run, and protect partnerships

- YouTube Campaign Brief Builder: https://creatorsagency.co/blog/youtube-sponsorship-campaign-brief-template
- Finance Creator Shortlist Builder: https://creatorsagency.co/blog/how-to-find-finance-youtube-creators-for-sponsorships
- Creator Finalist Comparison: https://creatorsagency.co/blog/choosing-between-youtube-creators-for-deals
- Creator Discovery Call Sheet: https://creatorsagency.co/blog/questions-brands-should-ask-youtube-creators
- YouTube Creator Vetting Worksheet: https://creatorsagency.co/blog/youtube-creator-vetting-checklist-brands
- Creator Partnership Deal Board: https://creatorsagency.co/blog/scale-youtube-creator-partnerships
- Brand Deal Deliverables Checklist: https://creatorsagency.co/blog/youtube-brand-deal-deliverables-checklist
- Content Approval Workflow: https://creatorsagency.co/blog/youtube-brand-deal-content-approval-process
- Value-First Sponsorship Negotiation Planner: https://creatorsagency.co/blog/how-to-negotiate-youtube-sponsorship-rates-finance
- Payment Terms and Invoice Planner: https://creatorsagency.co/blog/brand-deal-payment-terms-youtube-creators
- Exclusivity Scope Planner: https://creatorsagency.co/blog/youtube-sponsorship-exclusivity-clauses
- Usage Rights Planner: https://creatorsagency.co/blog/youtube-sponsorship-usage-rights-explained-for-brands-and-creators
- Contract Red-Flag Review: https://creatorsagency.co/blog/youtube-sponsorship-contract-red-flags
- Contract Question Map: https://creatorsagency.co/blog/youtube-sponsorship-contract-terms-creators

### Measure, renew, and research

- Sponsor Performance Calculator: https://creatorsagency.co/blog/youtube-brand-deal-performance-metrics-track
- YouTube Sponsorship Email Templates: https://creatorsagency.co/blog/youtube-sponsorship-email-template
- Recurring Sponsorship Renewal Toolkit: https://creatorsagency.co/blog/how-to-get-recurring-youtube-sponsorship-deals
- Sponsored Posts Gallery: https://creatorsagency.co/sponsored-posts
- The Creators Agency Finance 50: https://creatorsagency.co/top-youtube-creators/finance
- The Creators Agency B2B 50: https://creatorsagency.co/top-youtube-creators/b2b
- The Creators Agency Entrepreneurship 50: https://creatorsagency.co/top-youtube-creators/entrepreneurship

## Research

Creators Agency publishes original research on YouTube sponsorship activity, brand-creator fit, sponsor renewals, and sponsored-video performance.

- Research hub: https://creatorsagency.co/research
- 10,000 Sponsored YouTube Videos: https://creatorsagency.co/research/10000-sponsored-youtube-videos
- Study scope: 10,000 sponsored videos, 423 classified brands, and 2,084 YouTube channels observed from January 2024 through July 2026
- Methods, definitions, denominators, limitations, and a suggested citation are published on the report page

## Key Pages

- Homepage: https://creatorsagency.co
- For Creators: https://creatorsagency.co/creators
- For Brands: https://creatorsagency.co/brands
- Finance Influencer Marketing Agency: https://creatorsagency.co/finance-influencer-marketing-agency
- YouTube Influencer Marketing Agency: https://creatorsagency.co/youtube-influencer-marketing-agency
- Case Studies: https://creatorsagency.co/case-studies
- Approved public case-study feed: https://creatorsagency.co/case-studies-feed-v2.json
- Legacy single-creator case-study feed: https://creatorsagency.co/case-studies-feed.json
- Creator Reviews: https://creatorsagency.co/reviews
- Top YouTube Creators guide hub: https://creatorsagency.co/top-youtube-creators
- The Creators Agency Finance 50: https://creatorsagency.co/top-youtube-creators/finance
- The Creators Agency B2B 50: https://creatorsagency.co/top-youtube-creators/b2b
- The Creators Agency Entrepreneurship 50: https://creatorsagency.co/top-youtube-creators/entrepreneurship
- Privacy Policy: https://creatorsagency.co/privacy
- Terms of Use: https://creatorsagency.co/terms

## Creator Rankings

The Top YouTube Creators series is developed by Creators Agency for marketers, agencies, and viewers. The Finance 50, B2B 50, and Entrepreneurship 50 each contain 50 complete creator profiles organized by specialty, rounded public YouTube metrics, values-led selection notes, working-history disclosures, and direct links to official channels. Directory average-view fields are descriptive public metrics based on the latest ten eligible public long-form uploads when available, including the most recent long-form publishing period for less-active channels. They are not the audited normal-views pricing baseline described above. No creator can pay for inclusion, and inclusion does not imply representation.

## Contact

Brands looking to partner with creators: https://cal.com/team/creators-agency/strategy-call
Creators looking to join the roster: https://creatorsagency.co/creators