Creators Agency Research
We study where brands buy, when they return, and how sponsored videos perform. Every report includes the methods and limits behind the numbers.
Latest research
Research report / July 2026
Where brands buy, where they return, and how marketers can build smarter YouTube sponsorship tests. The report covers sponsor renewals, sponsored-video views, channel size, and brand-creator niche fit.
What we study
How sponsor activity moves across brand categories, creator topics, and channel sizes.
Observed same-brand returns that can help marketers choose the next audience to test.
Clear denominators, definitions, and limits so a useful pattern does not become a false promise.