Research brief / July 2026
The most active YouTube sponsors in our sample
PrizePicks had the most sponsor appearances in our fixed sample, with 617 across 28 channels. BetterHelp followed with 590 appearances across 160 channels, and Squarespace had 547 across 72. BetterHelp and Skillshare tied for the widest channel reach among the top ten, at 160 channels each.
What the data shows
High activity came in two different shapes.
Some brands spread across many channels. BetterHelp, Skillshare, and Raycon each appeared on at least 144 channels.
Others went deep with a smaller group. PrizePicks averaged 22.0 appearances per channel in the sample. LMNT averaged 5.8. That difference can point to very different buying plans.
| Brand | Appearances | Channels | Appearances per channel |
|---|---|---|---|
| PrizePicks | 617 | 28 | 22.0 |
| BetterHelp | 590 | 160 | 3.7 |
| Squarespace | 547 | 72 | 7.6 |
| Brilliant.org | 364 | 119 | 3.1 |
| Skillshare | 310 | 160 | 1.9 |
| Raycon | 272 | 144 | 1.9 |
| LMNT | 219 | 38 | 5.8 |
| Incogni | 213 | 91 | 2.3 |
| Factor Meals | 189 | 83 | 2.3 |
| Aura | 181 | 47 | 3.9 |
These ten brands appeared in 3,477 distinct sampled videos, or 34.8% of the sample. Their 3,502 raw appearances are higher because a video can include more than one top-ten sponsor.
Our take
Study the pattern behind the volume.
A broad channel count can help a brand reach many different audiences. A high number of appearances per channel can show a tighter repeat strategy. Both can create a large footprint, but they ask the marketing team to manage very different programs.
Brands can use this list as a market map. Look at how a close competitor balances reach and repetition, then decide where your own offer needs more testing. Creators can use it to spot active buyers, but should still check whether the product fits their audience.
What this does not prove
- This is not a list of the largest sponsors across all of YouTube.
- Appearance count does not reveal spend, price, sales, or profit.
- Many appearances do not prove that every placement was a new paid deal.
How we measured it
We counted how often each classified brand appeared in a fixed random sample of 10,000 sponsored videos posted from January 1, 2024 through July 14, 2026. The ranking uses raw brand appearances. A video with two named sponsors adds one appearance to each brand.
Source and citation
Call this a sample ranking.
Creators Agency. (2026, July 15). 10,000 Sponsored YouTube Videos. Creators Agency Sponsor Intelligence.
Use “in the Creators Agency sample” with the ranking and link to the full methods and limits.
Related research
More answers from the same fixed sample of 10,000 sponsored YouTube videos.
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Read the brief →Get the full 16-page report
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