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The 2026 B2B 50

The Creators Agency B2B 50

Fifty YouTube creators helping founders, operators, teams, and marketers understand how modern businesses are built, sold, managed, and scaled.

Reviewed July 15, 2026Public YouTube dataNo paid inclusion
The 2026 Creators Agency B2B 50 graphic
What we value

How the B2B 50 Was Chosen

Creators Agency chose 50 creator-led channels that make work and business easier to understand. The honorees teach from real practice, bring a recognizable point of view, respect the audience's time, and contribute something distinct to their field. Reach helped us understand scale, but it did not decide who belonged.

Organized by specialty, not ranked from 1 to 50.

50 creators shown
B2B specialty · 7 creators

AI Tools & Automation

Creators who test AI products, teach practical workflows, and show operators where automation can save time or open up new ways of working.

Futurepedia YouTube channel profile image
AI & automation

Futurepedia

725KSubscribers
51.5KAverage views

Futurepedia helps professionals find, understand, and put new AI products to work.

Why they made the list Futurepedia brings order to a fast-moving stream of AI launches. Its walkthroughs explain what a product does, who it is for, and how to use it. By covering mainstream assistants alongside newer workflow tools, the channel gives professionals a practical place to start, even if they are not technical experts.

Content topics
AI toolsworkflow tutorialssoftware evaluationproductivity
Potential partner categories
AI softwareWorkplace toolsAutomation platformsHands-on product walkthroughs
WGMI YouTube channel profile image
AI & automation

WGMI

Brett Malinowski

522KSubscribers
41.9KAverage views

Brett Malinowski explores new technology by building with it and tracing the business opportunities around it.

Why they made the list Brett moves quickly from a new technology to something viewers can see working. His app builds and AI-service breakdowns reveal the steps, tools, and commercial assumptions behind an idea. That builder's point of view helps founders assess where a product is ready for practical use and where a real business opportunity may be taking shape.

Content topics
AI app buildingno-codeautomationbusiness models
Potential partner categories
AI platformsNo-code toolsDeveloper servicesSoftware for independent builders
Skill Leap AI YouTube channel profile image
AI & automation

Skill Leap AI

334KSubscribers
32.9KAverage views

Skill Leap AI turns fast-moving AI releases into step-by-step training for everyday users.

Why they made the list The channel meets viewers at the moment a new model or feature lands and asks the practical question: what can someone do with this? Its longer tutorials are structured for people who want to follow along and see each capability in use. That teaching-first approach helps professionals build fluency without needing to become AI specialists.

Content topics
AI trainingtool tutorialsChatGPTClaude
Potential partner categories
AI productsProfessional learningWorkflow softwareProducts that need guided adoption
Matt Wolfe YouTube channel profile image
AI & automation

Matt Wolfe

979KSubscribers
86.1KAverage views

Matt Wolfe filters a crowded AI market into the products, releases, and workflows practitioners should actually know about.

Why they made the list Matt offers curation with receipts. He demonstrates new models, compares them with alternatives, and tells viewers what changed in practice. His weekly rhythm and recognizable judgment help working creators and operators stay current without having to track every launch themselves.

Content topics
AI productscreative toolsindustry newssoftware evaluation
Potential partner categories
AICreative softwareAutomationDeveloper productsEarly-adopter campaigns
Brad | AI & Automation YouTube channel profile image
AI & automation

Brad | AI & Automation

15.1KSubscribers
31.6KAverage views

Brad Bonanno builds practical Claude and automation systems for the work shared across engineering, RevOps, and go-to-market teams.

Why they made the list Brad attaches every automation to real business work. His tutorials connect engineering, RevOps, and go-to-market needs, showing how a pre-call research build or Claude workflow fits into a larger operating system. That systems view gives his teaching a clear professional point of view and makes each build easier to adapt beyond the demo.

Content topics
ClaudeAI automationRevOpsoperator workflows
Potential partner categories
AI platformsAutomation productsRevOps softwareIntegrationsDeveloper tools
Mark Kashef YouTube channel profile image
AI & automation

Mark Kashef

81KSubscribers
19.9KAverage views

Mark Kashef translates AI agents and automation into systems that operators can inspect and build for themselves.

Why they made the list Mark explains the architecture of AI agents while keeping the lesson tied to practical use. His videos unpack agent layers, settings, models, and automation choices in a way that gives viewers a mental model they can apply beyond a copied prompt. Technical depth and practical examples stay connected to the business problem throughout.

Content topics
AI agentsautomationdata scienceoperator systems
Potential partner categories
Agent platformsAutomationData infrastructureAI development toolsTechnical services
Claire Vo / How I AI YouTube channel profile image
AI & automation

Claire Vo / How I AI

How I AI

103KSubscribers
21.5KAverage views

Claire Vo's How I AI makes real professional workflows the center of the AI conversation.

Why they made the list How I AI has a clear premise: show how a real person uses the technology to do better work. Live screens and practical examples let viewers see the setup, friction, and judgment behind each workflow. Claire's questions keep returning to what belongs in the work and what is merely novel, making the show especially useful to software and product teams.

Content topics
practitioner workflowsproduct leadershipsoftware teamsAI coding
Potential partner categories
AI productsDeveloper toolsProduct softwareCollaboration platformsTechnical education
B2B specialty · 7 creators

SaaS, Developer Tools & Business Software

Channels centered on software, product building, development, cloud infrastructure, and the tools people use to run modern companies.

Charlie Chang YouTube channel profile image
SaaS & software

Charlie Chang

1.4MSubscribers
29.5KAverage views

Charlie Chang publishes approachable software tutorials and business education for online sellers and independent operators.

Why they made the list Charlie's B2B videos are concrete and searchable: a viewer arrives with a tool or workflow in mind and leaves knowing how to use it. He moves easily between e-commerce software, AI products, productivity, and the business behind self-employment. Throughout that range, he explains products from an operator's perspective and keeps the lesson tied to real work.

Content topics
e-commerce softwareAI toolsonline businesstutorials
Potential partner categories
E-commerce softwareAI toolsBusiness servicesProducts for small online teams
Oliur Online YouTube channel profile image
SaaS & software

Oliur Online

175KSubscribers
16.1KAverage views

Oliur shares the software, workflows, and product decisions behind his life as a creator and digital-business owner.

Why they made the list Oliur's videos are useful because the tools appear inside real work. He builds products, runs a creator business, and shows how new software changes the way he does both. That first-person context helps viewers see where an AI product or automation fits, including the tradeoffs that disappear in a generic demo. The channel has the calm visual discipline of a design creator without losing its operator substance.

Content topics
AI workflowsdigital productscreator systemssoftware
Potential partner categories
AI softwareProductivity softwareCreator toolsDesign productsDigital-business platforms
Fireship YouTube channel profile image
SaaS & software

Fireship

4.2MSubscribers
642KAverage views

Jeff Delaney's Fireship channel turns software concepts and developer news into fast, concise explainers.

Why they made the list Fireship respects a technical audience's time. Jeff moves quickly, assumes curiosity, and pairs humor with real engineering detail. The channel's longer videos help developers orient themselves around a tool or technical shift, while the short explainers have built a recognizable teaching language of their own. Dense software subjects become clear, memorable, and genuinely fun to watch.

Content topics
developer toolssoftware engineeringtech newscoding education
Potential partner categories
Developer platformsCloud productsAPIsSecurity toolsTechnical education
NetworkChuck YouTube channel profile image
SaaS & software

NetworkChuck

5.3MSubscribers
531KAverage views

NetworkChuck makes IT, cloud, networking, and security skills approachable to working and aspiring practitioners.

Why they made the list Chuck's enthusiasm is part of the teaching method. He turns certifications, infrastructure, command-line tools, and security topics into projects that viewers want to try for themselves. The channel serves beginners without talking down to them, and its practical builds give technology brands a way to show a product inside a real technical goal rather than a generic feature tour.

Content topics
IT educationcloudcybersecuritydeveloper tools
Potential partner categories
CloudITCybersecurityCertificationHardwareDeveloper tools
Dan Martell YouTube channel profile image
SaaS & software

Dan Martell

2.9MSubscribers
16KAverage views

Dan Martell teaches founders how to build software companies, delegate well, and use systems to reclaim their time.

Why they made the list Dan speaks from the operator's seat. He connects hiring, calendar design, product, AI, and management to the same question: what should the founder keep doing, and what needs a better system? His energetic teaching stays grounded in concrete decisions, especially the ways a growing company changes the job of the person who started it.

Content topics
SaaS operationsAI systemsleadershipfounder productivity
Potential partner categories
SaaSAI toolsFounder servicesTeam softwareExecutive education
Lenny's Podcast YouTube channel profile image
SaaS & software

Lenny's Podcast

614KSubscribers
51.2KAverage views

Lenny Rachitsky draws tactical lessons from product, growth, and technology leaders who have done the work.

Why they made the list Lenny's interviews earn their length by staying close to decisions. Guests explain how a team found product-market fit, changed a growth loop, hired for a role, or adapted to a new technical constraint. The conversations meet a sophisticated audience with practical language and methods product builders can carry into the next meeting.

Content topics
product managementgrowthtechnology leadershipsoftware teams
Potential partner categories
SaaSDeveloper toolsData platformsRecruitingProduct and growth services
Marc Lou YouTube channel profile image
SaaS & software

Marc Lou

149KSubscribers
23.5KAverage views

Marc Lou documents the messy, repetitive work of building and growing small software products in public.

Why they made the list Marc lets viewers watch the full rhythm of building in public: choosing an idea, shipping it, changing the product, and reporting what the business did next. His documentary-style SaaS updates connect revenue milestones to product and distribution choices. A playful tone makes the process entertaining, while the habit of showing the work gives other builders something concrete to learn from.

Content topics
bootstrapped SaaSindie hackingbuild in publicproduct development
Potential partner categories
Developer toolsHostingPaymentsAnalyticsAI coding productsFounder services
B2B specialty · 10 creators

Marketing, Media & Audience Growth

Practitioners and media operators covering paid acquisition, creative strategy, audience development, content systems, and the business of attention.

Biaheza YouTube channel profile image
Marketing & media

Biaheza

1.6MSubscribers
1.8MAverage views

Biaheza turns online-business ideas and growth tactics into watchable first-person experiments.

Why they made the list Biaheza makes the mechanics of digital business visible by trying ideas himself and showing what happened. His experiments give viewers a close look at acquisition, e-commerce, and the economics of internet businesses, with enough process to judge the result for themselves. That first-person format turns a business concept into a story while keeping the decisions behind it in view.

Content topics
digital businessgrowth experimentse-commercecreator business
Potential partner categories
Creator toolsCommerce platformsGrowth productsExperiment-led integrations
Roberto Blake YouTube channel profile image
Marketing & media

Roberto Blake

643KSubscribers
32.8KAverage views

Roberto Blake teaches creators how to build durable businesses around content, skills, and audience trust.

Why they made the list Roberto brings more than a decade of hands-on publishing and coaching to questions that are often reduced to quick growth hacks. He is especially good at connecting channel strategy with the less glamorous work of pricing, rights, production systems, and revenue mix. His advice recognizes that a creator business has to survive platform changes, which is why the channel remains useful to working creators and the companies that serve them.

Content topics
creator businessYouTube strategymonetizationcontent systems
Potential partner categories
Creator softwareProduction toolsFinancial servicesEducationAudience platforms
Jon Youshaei YouTube channel profile image
Marketing & media

Jon Youshaei

778KSubscribers
908KAverage views

Jon Youshaei explains creator strategy through polished interviews and a firsthand understanding of major platforms.

Why they made the list Jon spent years inside YouTube and Instagram, and that operating context shows in the questions he asks. He is interested in the process behind a creator's biggest result: how the idea was packaged, what the team learned, and which part of the system made it repeatable. His ambitious production gives those practical, usually hidden decisions the attention they deserve.

Content topics
creator strategystorytellingplatform businessmedia
Potential partner categories
Creator platformsMarketing softwareProduction toolsMedia productsCommerce products
Colin and Samir YouTube channel profile image
Marketing & media

Colin and Samir

1.6MSubscribers
246KAverage views

Colin Rosenblum and Samir Chaudry report on the creator economy from the perspective of people who have built media themselves.

Why they made the list Colin and Samir take creator businesses seriously enough to ask about teams, capital, formats, platform risk, and the choices behind growth. Their perspective combines enthusiasm for the medium with clear-eyed reporting on how it works. The interviews and documentaries have helped give the creator economy a shared business vocabulary for creators, marketers, and media executives.

Content topics
creator economymedia strategyplatformscreator interviews
Potential partner categories
Creator platformsMedia technologyFinancial servicesProduction toolsBrands entering creator culture
Wes McDowell YouTube channel profile image
Marketing & media

Wes McDowell

431KSubscribers
19.9KAverage views

Wes McDowell helps expertise-based businesses turn useful YouTube content into a dependable source of clients.

Why they made the list Wes is clear about the difference between an audience and a buying audience. His videos connect topic choice, packaging, production, and follow-up systems to the business a channel is meant to support. He shows the workflow behind each tactic and explains why it fits a coach, consultant, or service provider, giving expertise-based businesses a practical path from useful content to qualified demand.

Content topics
YouTube strategyservice businessclient acquisitionAI content
Potential partner categories
Marketing softwareAI toolsWebsite platformsCRMProducts for service businesses
Ben Heath YouTube channel profile image
Marketing & media

Ben Heath

447KSubscribers
9.7KAverage views

Ben Heath teaches paid-social strategy from the perspective of an active agency practitioner.

Why they made the list Ben stays close to the decisions media buyers have to make now: creative structure, account setup, platform changes, and what a result does or does not prove. That specialist focus gives commercially minded viewers advice tied to campaign economics. The ad platform is treated as part of a working strategy, not simply a collection of buttons.

Content topics
Meta adspaid socialcreative testingperformance marketing
Potential partner categories
Ad technologyAnalyticsCreative toolsAgency softwarePerformance-marketing products
Think Media / Sean Cannell YouTube channel profile image
Marketing & media

Think Media / Sean Cannell

Think Media

3.5MSubscribers
10.1KAverage views

Sean Cannell and the Think Media team teach creators and small businesses how to plan, produce, and grow with online video.

Why they made the list Think Media has spent years answering the practical questions that stop people from publishing: which camera matters, how to structure a video, what to measure, and how a channel supports a business. Its beginner-friendly approach is intentional, and the large archive lets viewers grow into more advanced strategy. Sean's recognizable voice keeps the education grounded even as the channel has developed into a broader team.

Content topics
YouTube strategyvideo productioncreator growthpersonal brand
Potential partner categories
CamerasCreator softwareMarketing platformsEducationSmall-business video products
Creator Booth / Ed Lawrence YouTube channel profile image
Marketing & media

Creator Booth / Ed Lawrence

Ed Lawrence

129KSubscribers
31.7KAverage views

Ed Lawrence teaches expertise-based businesses how to turn a YouTube audience into customers and products.

Why they made the list Ed is less interested in views for their own sake than in the path from attention to a useful offer. He breaks down audience conversion, product design, storytelling, and the channel decisions that make a business easier to sustain. His own build experience gives the advice a direct, occasionally contrarian quality. The videos ask creators to understand what they are selling before chasing another growth tactic.

Content topics
YouTube businessaudience conversionoffersstorytelling
Potential partner categories
Creator platformsEmail and CRM toolsCourse softwarePaymentsMarketing services
Grace Leung YouTube channel profile image
Marketing & media

Grace Leung

144KSubscribers
1KAverage views

Grace Leung shows marketers how to turn new AI capabilities into repeatable work rather than one-off demos.

Why they made the list Grace approaches AI as a digital-growth consultant who has to make the tool useful for a real brief. Her walkthroughs focus on research, content, automation, and the places where an assistant can remove repetitive work without replacing judgment. That marketer's frame is specific and timely. It gives viewers a way to test fast-moving products against responsibilities they already have.

Content topics
AI marketingautomationdigital growthprofessional development
Potential partner categories
AI productsMarketing platformsAutomationProfessional educationConsulting tools
Dara Denney YouTube channel profile image
Marketing & media

Dara Denney

136KSubscribers
23.6KAverage views

Dara Denney teaches paid-social creative strategy with the specificity of someone who hires and manages the work.

Why they made the list Dara is unusually good at separating a useful ad lesson from a screenshot of an impressive result. She breaks down hooks, concepts, static ads, platform changes, and the career craft behind creative strategy. Her hiring perspective adds another layer: viewers learn what strong work looks like and how a team evaluates it. The channel serves practitioners who want to improve the actual ad, not simply talk about performance marketing.

Content topics
paid socialad creativecreative strategymarketing careers
Potential partner categories
Ad technologyCreative softwareAnalyticsMarketing educationAgency tools
B2B specialty · 11 creators

Leadership, Careers & Professional Growth

Creators who help viewers lead teams, make stronger career choices, learn from founders, and navigate the human side of ambitious work.

Shane Hummus YouTube channel profile image
Leadership & careers

Shane Hummus

1.6MSubscribers
21.9KAverage views

Shane Hummus makes practical career education for people looking for accessible paths into in-demand work.

Why they made the list Shane gives viewers a concrete way to evaluate a career move. He compares roles, skills, training routes, and the ways AI is changing entry-level work, then translates those subjects into decisions people can make for themselves. His direct, income-aware approach is especially useful for people building a path into in-demand work without a conventional background.

Content topics
career educationAI skillsonline workprofessional training
Potential partner categories
Education platformsRecruiting productsProfessional softwareCareer-transition services
School of Hard Knocks YouTube channel profile image
Leadership & careers

School of Hard Knocks

2.2MSubscribers
431KAverage views

School of Hard Knocks draws practical money and business lessons from direct conversations with founders and operators.

Why they made the list The channel's street-interview energy makes business stories accessible while keeping the person behind the numbers in view. Its conversations get founders talking about the decision, mistake, or habit that changed their trajectory. That lively format opens business education to viewers who may never choose a conventional management show.

Content topics
founder interviewsbusiness lessonsfinancial literacycareer stories
Potential partner categories
Business servicesEducationFinancial toolsFounder-led brand stories
UpFlip YouTube channel profile image
Leadership & careers

UpFlip

1.7MSubscribers
492KAverage views

UpFlip documents how independent small-business owners price, staff, sell, and grow their companies.

Why they made the list UpFlip goes well past the origin story. Owners share equipment, staffing, revenue, customer acquisition, and what they would do differently, giving viewers a grounded picture of a business category. Each episode returns to the same useful reporting question: what does it really take to make this company work?

Content topics
small businessoperator case studiesentrepreneurshipbusiness systems
Potential partner categories
SMB softwareBusiness servicesEquipmentHiring toolsOperations products
Omar Elattar YouTube channel profile image
Leadership & careers

Omar Elattar

317KSubscribers
34.2KAverage views

Omar Elattar uses long-form interviews to unpack the experiences behind ambitious careers and businesses.

Why they made the list Omar gives guests room to explain how a company, career, or point of view developed. Across The Passionate Few archive, his conversations with founders and professionals are anchored by firsthand experience. That depth lets a complex business story unfold naturally and gives viewers a clearer sense of the choices behind the outcome.

Content topics
founder interviewsleadershipcareer storiesbusiness mindset
Potential partner categories
Business servicesProfessional educationTechnologyLeadership conversations
Simon Squibb YouTube channel profile image
Leadership & careers

Simon Squibb

2.4MSubscribers
269KAverage views

Simon Squibb makes the first steps of starting a business feel concrete and possible.

Why they made the list Simon meets aspiring founders before they have a polished pitch or a large audience. His coaching, public challenges, and business experiments turn an abstract dream into a next action, often in front of the viewer. He brings emotion and entertainment instincts to a practical idea: good advice should shorten the distance between wanting to build something and beginning the work.

Content topics
business startingfounder coachingentrepreneurshipcareer change
Potential partner categories
Small-business platformsEducationFinancial toolsServices for new founders
Building Wealth Without Borders YouTube channel profile image
Leadership & careers

Building Wealth Without Borders

238KSubscribers
31.7KAverage views

Building Wealth Without Borders connects career decisions with long-term economic mobility.

Why they made the list The show treats wealth as something shaped by work, geography, access, and the decisions people make inside organizations. Its interviews with professionals and operators are especially useful when they expose an unwritten workplace rule or a path that is easier to see in hindsight. Its international point of view also broadens a list that could otherwise default to Silicon Valley and U.S.-only career assumptions.

Content topics
career mobilityworkplace strategyglobal opportunityprofessional wealth
Potential partner categories
RecruitingHR technologyProfessional educationWorkplace benefitsCross-border services
Deya YouTube channel profile image
Leadership & careers

Deya

24KSubscribers
92.7KAverage views

Deya shares the systems, choices, and honest growing pains behind freelance and service-based work.

Why they made the list Deya makes the small details of independent work feel worth discussing. She talks about offers, client work, remote operations, creativity, and the systems that let a business rely less on its owner. The channel is personal without becoming vague: viewers can see how her thinking changed as the business grew. That makes her a particularly credible voice for professionals building a career outside a standard company path.

Content topics
freelancingdigital business managementservice businessbusiness systems
Potential partner categories
Freelance platformsProject-management toolsBusiness bankingEducationRemote-work products
Tina Huang YouTube channel profile image
Leadership & careers

Tina Huang

1.2MSubscribers
273KAverage views

Former Meta data scientist Tina Huang helps professionals learn AI, coding, and technical career skills with less wasted effort.

Why they made the list Tina understands both the technical material and the anxiety that comes with learning it. Her tutorials and career videos break a large goal into a sequence viewers can act on, often using her own transition and work experience as context. As AI changes the data profession, she is also willing to revisit old advice and ask which skills still matter rather than simply adding another tool to the list.

Content topics
data careersAI toolscodingself-study
Potential partner categories
AI productsData productsProfessional educationRecruitingProductivity software
Simon Sinek YouTube channel profile image
Leadership & careers

Simon Sinek

2.8MSubscribers
47.2KAverage views

Simon Sinek gives leaders a clear language for trust, purpose, and the human side of organizational life.

Why they made the list Simon's ideas have lasted because people can use them in a room with other people. He speaks about culture, difficult conversations, incentives, and the gap between managing performance and leading a team. Across interviews, shorter reflections, and his signature talks, he returns to the responsibility leaders have for the conditions people work in.

Content topics
leadershipworkplace culturepurposemanagement
Potential partner categories
Leadership educationHR technologyCollaboration toolsWorkplace benefitsExecutive services
Behind The Diary YouTube channel profile image
Leadership & careers

Behind The Diary

429KSubscribers
493KAverage views

Behind The Diary opens a more personal window into the work and operating habits around The Diary of a CEO.

Why they made the list Behind The Diary lowers the production curtain around a large creator-media business. Viewers see the routines, decisions, and moments surrounding the finished flagship interview, then hear what those experiences reveal about confidence, money, energy, and demanding work. That personal view of operating life adds a human dimension to the channel's business lessons.

Content topics
creator mediaoperating lifeprofessional growthbehind the scenes
Potential partner categories
Workplace productsProductivityWellnessCreator toolsProfessional development
Karina Data Scientist YouTube channel profile image
Leadership & careers

Karina Data Scientist

17.4KSubscribers
16.1KAverage views

Karina teaches data analytics and AI through the lens of someone who made the move from finance into technical work.

Why they made the list Karina remembers what it feels like when the tool list is longer than the learner's confidence. Her videos compare Excel, SQL, Python, certificates, portfolio projects, and AI assistants in the context of getting better at data work. That career-change perspective makes the instruction approachable, while the hands-on project focus keeps it connected to skills an employer can actually evaluate.

Content topics
data analyticsdata careersAI toolsPython
Potential partner categories
Data toolsProfessional educationCertificationRecruitingAI products for analysts
B2B specialty · 5 creators

Productivity & Workflows

Clear, practical channels about knowledge management, office software, team processes, communication, and better ways to get important work done.

Koi Academy YouTube channel profile image
Productivity & workflows

Koi Academy

Mike and Matty

1.4MSubscribers
17KAverage views

Brothers Mike and Matty connect learning science, creative work, and modern tools to the business of sharing knowledge.

Why they made the list Koi Academy has evolved from study advice into a thoughtful look at how educators and creators turn expertise into useful work. Mike and Matty bring the structure of former medical doctors and learning coaches to subjects such as communication, content, and AI. They question popular productivity claims and replace them with systems viewers can actually test.

Content topics
learning systemsknowledge workcreator educationAI
Potential partner categories
Learning platformsKnowledge toolsCreator softwareProducts for early-career professionals
Jeff Su YouTube channel profile image
Productivity & workflows

Jeff Su

1.8MSubscribers
336KAverage views

Jeff Su teaches knowledge workers how to communicate clearly and get more from the software they already use.

Why they made the list Jeff's videos feel designed for the exact moment a busy professional realizes there must be a better way to do a recurring task. He tests prompts, templates, office tools, and communication habits against real work, then edits the explanation down to what matters. The result is polished without feeling remote from the day-to-day reality of an inbox, a meeting, or a deadline.

Content topics
workplace productivityAI workflowscommunicationoffice software
Potential partner categories
Workplace softwareAI assistantsCollaboration toolsProfessional educationBusiness hardware
Leila Gharani YouTube channel profile image
Productivity & workflows

Leila Gharani

3.1MSubscribers
162KAverage views

Leila Gharani makes complex office software and business analysis easier to understand and apply.

Why they made the list Leila has built trust by solving the kinds of spreadsheet and reporting problems people actually meet at work. Her teaching is patient, precise, and grounded in a background that spans economics, consulting, accounting systems, and enterprise software. As AI enters the office suite, she brings the same healthy curiosity to new features: test the claim, show the workflow, and explain when it is genuinely useful.

Content topics
ExcelMicrosoft 365business analyticsAI for work
Potential partner categories
Workplace softwareAnalyticsFinance toolsTrainingBusiness-team products
Tiago Forte YouTube channel profile image
Productivity & workflows

Tiago Forte

387KSubscribers
16.9KAverage views

Tiago Forte teaches people how to organize information so it can support better thinking and creative work.

Why they made the list Tiago gives knowledge workers a vocabulary for a familiar problem: useful information keeps arriving, yet it rarely appears when needed. His Second Brain work turns that frustration into a system of capture, organization, and reuse. More recent videos explore how AI changes that system while keeping judgment and personal context at its center.

Content topics
knowledge managementsecond brainAI workflowscreative work
Potential partner categories
Knowledge toolsProductivity softwareAI assistantsEducationCreative-professional products
Layla at ProcessDriven YouTube channel profile image
Productivity & workflows

Layla at ProcessDriven

149KSubscribers
11.4KAverage views

Layla Pomper makes process design approachable for small teams that need the business to rely less on memory and heroics.

Why they made the list Layla talks about systems in the language of the people who have to live with them. She shows how a workflow, metric, or project-management setup can reduce confusion without turning the company into a bureaucracy. Her willingness to explain how ProcessDriven itself works adds credibility. These are not productivity tricks for one person; they are operating habits a team can share.

Content topics
business processesClickUpteam systemsoperations
Potential partner categories
Project managementAutomationDocumentationHROperations software
B2B specialty · 10 creators

Business Strategy, Revenue & Tech Analysis

Founder stories, company breakdowns, sales and revenue lessons, and long-form analysis of the ideas and technologies changing business.

Codie Sanchez YouTube channel profile image
Strategy & analysis

Codie Sanchez

2.2MSubscribers
226KAverage views

Codie Sanchez teaches aspiring owners how to buy, operate, and grow practical small businesses.

Why they made the list Codie has made small-business acquisition legible to an audience that might otherwise assume entrepreneurship begins with a new idea. She talks about lenders, deal structure, operations, and the economics of ordinary companies, then ties those subjects back to ownership. That operator-first lens gives viewers a useful alternative to startup mythology and makes the channel relevant to the tools and services that keep small businesses running.

Content topics
small businessacquisitionsoperationscash flow
Potential partner categories
SMB softwareBusiness financeLegal and accounting servicesOperator education
The Numbers Game YouTube channel profile image
Strategy & analysis

The Numbers Game

45.5KSubscribers
84KAverage views

The Numbers Game gets business owners to explain how their companies actually make money.

Why they made the list A revenue number is only interesting when the viewer can understand what created it. The Numbers Game asks operators about pricing, margins, growth decisions, and the mechanics behind businesses that range from restaurants to luxury retail. That focus turns founder profiles into compact operating case studies and gives commercially curious viewers more than a success story.

Content topics
business economicsfounder interviewsrevenue modelsoperations
Potential partner categories
AccountingPaymentsBusiness bankingOperations softwareServices for growing companies
Jack Neel YouTube channel profile image
Strategy & analysis

Jack Neel

3.4MSubscribers
179KAverage views

Jack Neel hosts long-form conversations that connect business, psychology, ambition, and internet culture.

Why they made the list Jack gives a conversation enough room for the guest's worldview and decision-making to emerge. His interviews surface useful thinking about founder choices, persuasion, business models, and career risk through guests with very different perspectives. That range places business lessons inside a wider conversation about ambition and culture.

Content topics
long-form interviewsfounder storiespsychologyinternet business
Potential partner categories
Founder campaignsProfessional servicesBusiness platformsEpisode-specific integrations
Modern MBA YouTube channel profile image
Strategy & analysis

Modern MBA

806KSubscribers
219KAverage views

Modern MBA produces researched video case studies on company strategy, industry economics, and competitive decisions.

Why they made the list Modern MBA looks for the machinery beneath a familiar brand. Episodes trace pricing, distribution, incentives, and management choices across companies and industries, giving viewers a way to think beyond the headline. A consistent authorial voice ties the research together and turns company histories into useful strategic analysis for founders and operators.

Content topics
company strategybusiness modelsindustry analysiscase studies
Potential partner categories
Business educationResearch productsProfessional servicesTechnology thought leadership
Dwarkesh Patel YouTube channel profile image
Strategy & analysis

Dwarkesh Patel

1.4MSubscribers
255KAverage views

Dwarkesh Patel conducts deeply researched interviews with the people shaping AI, science, and technology.

Why they made the list Dwarkesh prepares far past the obvious first question. His conversations can move from a technical mechanism to its institutional or economic consequences without losing the thread, which is why researchers and operators take the show seriously. Some episodes demand real attention from the viewer. That is a strength: the channel makes room for uncertainty and follows the answer where it leads.

Content topics
AI researchtechnical interviewstechnology strategyscience
Potential partner categories
AIResearchData infrastructureTechnical productsKnowledge-work brands
Acquired YouTube channel profile image
Strategy & analysis

Acquired

315KSubscribers
52.1KAverage views

Ben Gilbert and David Rosenthal tell the full strategic histories of companies that changed their industries.

Why they made the list Acquired is patient in a medium that usually rewards compression. Ben and David trace how a company accumulated advantages, survived mistakes, financed growth, and made the decisions that look obvious only in retrospect. The episodes are long because the causality matters. For founders and senior operators, that depth turns corporate history into a practical way to think about strategy.

Content topics
company historiesstrategytechnology economicsbusiness case studies
Potential partner categories
Enterprise technologyFinanceProfessional servicesSenior-operator campaigns
The Prof G Pod / Scott Galloway YouTube channel profile image
Strategy & analysis

The Prof G Pod / Scott Galloway

The Prof G Pod – Scott Galloway

804KSubscribers
46.9KAverage views

Scott Galloway connects company strategy, technology, markets, and professional life with a professor's instinct for a memorable argument.

Why they made the list Scott states the thesis plainly, puts numbers behind it, and revisits it when events change. Across market analysis, technology, careers, and office-hours advice, he keeps the focus on incentives: who has power, where value is accumulating, and what that means for companies and the people working inside them.

Content topics
technologymarketscareerscompany strategy
Potential partner categories
TechnologyFinancial servicesExecutive educationResearchProfessional thought leadership
Silicon Valley Girl YouTube channel profile image
Strategy & analysis

Silicon Valley Girl

1.6MSubscribers
58.1KAverage views

Marina Mogilko interviews technology leaders about AI, company building, and how work may change next.

Why they made the list Marina makes senior technology conversations accessible without removing the ideas that make them worth hearing. Her interviews move between AI research, company decisions, careers, and the practical effects of new tools. An international founder perspective also shapes the questions she asks. The result is a bridge between prominent technology leaders and professionals trying to understand what those decisions mean for their own work.

Content topics
AI leadershipfuture of workfounder interviewstechnology
Potential partner categories
AIEnterprise softwareProfessional educationFounder servicesFuture-of-work campaigns
Alex Finn YouTube channel profile image
Strategy & analysis

Alex Finn

221KSubscribers
67.6KAverage views

Alex Finn teaches nontraditional builders how to use AI coding tools to turn an idea into a working product.

Why they made the list Alex brings creator energy to a technical shift that can feel inaccessible. His tutorials and commentary show how Claude Code, Codex, and agent tools are changing the path from idea to software, especially for people who do not identify as conventional developers. By documenting that transition in real time, he gives a new group of operators a practical entry point into building.

Content topics
AI app buildingvibe codingcreator businessemerging technology
Potential partner categories
AI coding productsHostingDeveloper servicesCreator platformsSoftware for independent builders
Eva Benn YouTube channel profile image
Strategy & analysis

Eva Benn

EVA BENN | CYBERSECURITY | AI

72.6KSubscribers
16.3KAverage views

Eva Benn brings cybersecurity and AI-security leaders into practical conversations for professionals responsible for risk.

Why they made the list Security Mondays connects new threats and AI capabilities to decisions organizations have to make, often through conversations with practitioners who have handled the work directly. Eva keeps those discussions accessible while respecting the complexity of risk. Viewers leave with sharper questions they can take back to their teams.

Content topics
cybersecurityAI securitytechnology leadershipexpert interviews
Potential partner categories
CybersecurityEnterprise AIIdentityComplianceInfrastructureProfessional education
For brands and agencies

How to choose the right B2B creator

Start with the buyer and the problem your product solves. Then choose a creator whose subject matter, format, and audience already make room for that conversation.

Step 01

Define the buyer and the job

Name the role, company stage, buying context, and problem the viewer should recognize before the product appears.

Step 02

Match the teaching format

Tutorials, workflow demos, founder interviews, business breakdowns, and practitioner case studies each build trust differently.

Step 03

Vet current delivery

Review recent long-form views, audience seniority, topic consistency, geographic fit, brand safety, and how prior integrations were handled.

Step 04

Measure business movement

Plan for qualified visits, trials, demos, pipeline, product adoption, or brand lift instead of treating raw views as the whole result.

How the B2B 50 Was Chosen

Creators Agency chose the B2B 50 by reviewing each channel for practical usefulness, subject-matter depth, audience respect, a clear point of view, and a body of long-form work that helps people make better decisions at work. Public YouTube data provided context, but no formula determined the final list.

Metrics

Subscriber totals and average long-form views were rounded from public YouTube data reviewed July 15, 2026. Average views use the latest ten eligible public long-form uploads, with Shorts and livestreams excluded. For less-active channels, this reaches back to their most recent long-form publishing period rather than treating inactivity as a view count. Public counts change constantly, so use them as directional snapshots rather than live reporting.

Organization and ordering

The page is organized by primary specialty, with content topics noted where a creator crosses lanes. The order within each section supports that organization and is not a one-to-fifty ranking.

Corrections and consideration

No creator paid for inclusion. To suggest a factual correction or a creator for a future edition, contact the Creators Agency team. Inclusion does not promise outreach, availability, representation, or a commercial relationship.

Collaboration badge disclosure

Collaboration badges reflect completed, separately tracked brand activations Creators Agency has facilitated with that creator across channels and formats. One activation is a separately delivered sponsor, platform, and content placement; several activations can belong to one campaign. Counts exclude repost-only distribution, licensing and usage-rights add-ons, test records, cancellations, external deals, open slots, package trackers, performance bonuses, and duplicate records. They are not counts of signed contracts, are rounded down to conservative thresholds, and do not imply exclusive representation. Creators without a badge may still have worked with Creators Agency.

Frequently asked questions

Who are the top B2B creators on YouTube?

The field includes specialists such as Fireship and NetworkChuck in technical education, Matt Wolfe and Futurepedia in AI tools, Jon Youshaei and Colin and Samir in media, Dan Martell and Lenny's Podcast in software and product leadership, and Simon Sinek in leadership. The B2B 50 adds smaller practitioner-led channels alongside established names because usefulness and audience fit are not the same as size.

What counts as a B2B creator?

For this guide, a B2B creator makes long-form content that helps people build, market, sell, operate, lead, or understand a business. That includes working practitioners, educators, interview hosts, and creator-led teams across software, AI, marketing, leadership, productivity, careers, and business analysis.

How did Creators Agency choose the B2B 50?

Creators Agency looked for creator-led channels with practical usefulness, subject-matter depth, audience respect, a clear point of view, sustained long-form work, and relevance to English-speaking U.S. campaigns. Public performance data provided context, but no single metric or formula decided inclusion.

Does Creators Agency represent every creator on this list?

No. Inclusion in the B2B 50 does not mean a creator is on the Creators Agency roster. A collaboration badge only indicates a verified minimum of completed brand activations facilitated by Creators Agency and never implies exclusive representation.

What does average views mean?

It is the rounded arithmetic average from each channel's latest ten eligible public long-form uploads. Shorts and livestreams were excluded. For less-active channels, the sample uses the most recent long-form publishing period so the figure reflects how those videos performed when the channel was publishing.

Can Creators Agency help a brand work with these creators?

Yes. Creators Agency can help with discovery, fit, outreach, negotiation, campaign structure, creative coordination, and measurement. Availability and commercial relationships vary by creator and campaign.

Build the right shortlist

Plan your next B2B creator partnership with us

Bring us your brief, budget, or early idea. We will help you choose the right creators, structure the campaign, and decide what to measure.

Book a strategy call