You got one brand deal. Now you need the next one.
Do not start from zero. Your last deal gave you facts, work to show, and a person who knows you can do the job. Use that proof. Then pick the best next path. You may work with the same brand, ask for an intro, pitch a new brand, or make it easy for brands to find you.
This guide is for creators who have done at least one paid deal. If you have not done one yet, start with our guide to your first YouTube sponsor.
Start With the Deal You Just Did
Ask the brand to share the facts it can see. That may be clicks, leads, sales, or another goal. Check the facts you can see too. That may be views, link clicks, watch time, and comments.
Use only facts you can prove. Ask before you name the brand or share its results.
Say what went well. Say what did not. If the ad had weak results, find the weak step:
- Few views may mean the video did not reach its usual crowd.
- Views but few clicks may point to the fit, offer, ad, or link.
- Clicks but few sales may point to the brand page, offer, or sales path.
A creator can shape sales, but the creator does not own the full sales path. The creator should send good traffic and set fair goals. The brand should have a good page, offer, and sales path. Both sides should share what they know.
Use our free sponsor report tool to turn the facts into a clear note.
Pick the Best Next Step
There is no one right path. Start with the path that has the most trust and the clearest way to help.
Turn Your Proof Into a Short Note
Put your best facts in the note. Do not make the brand open a link just to learn why you may be a fit.
Copy this proof block:
I made [type of ad or video] for [brand or type of brand]. It got [views] views in [time]. It led to [clicks, leads, or sales] based on [source]. The best part was [one true fact]. I think I can help [company] with [clear idea].
If you cannot name the brand, name the type of brand. If you do not have sales data, do not guess. Use the facts you have.
Show One Clear Way You Can Help
Do not send the same note to each brand. Look at the firm first. Find one need you can see.
It may have no good YouTube video that shows how its product works. It may have no video that compares it with a top rival. You may know why your viewers would care. You may also have an idea for a clip the brand could use in its own ads.
Copy this value note:
I saw that [true fact about the firm]. My viewers [short proof]. I could make [one clear idea] to help [goal]. Would you like me to send a short plan?
Put trust first. Only pitch a product you can stand by. A deal that hurts your fans will hurt you and the brand.
Do not send a rate yet. First, make sure the brand sees the value and wants to hear more. Then name all of the work, such as the post, edits, due date, use rights, and any limits on rival brands. Set the fee for that full work.
Want more clear brand deal tips? We share simple help on pitches, rates, and deal terms. Follow Creators Agency on Instagram.
Ask Someone to Introduce You
A good past deal can help a new team trust you. Keep the ask kind and easy to turn down.
Thanks again for the work on [campaign]. If you know a team that needs [kind of work], would you be open to an intro? No problem if not.
You can also ask:
May I say that we worked together and share [one stat] when I talk with other brands?
Keep One Next Step for Each Brand
Each brand on your list should have one next step and one date. The step may be to ask for results, send an idea, follow up, or pause.
If a brand does not reply, follow up every two days. Send at least four useful follow-up notes unless the brand asks you to stop. Add a new fact, idea, or bit of proof each time. Then pause. You can reach out later when you see a real fit.
There is no one best month to pitch. Each firm has its own plans. Watch what the firm is doing and reach out when your idea can help.
Use our free brand deal tracker so no next step gets lost.
Build More Than One Path
Do not rely on one way to get work. Use past sponsors for more work. Ask people you trust for introductions. Send strong ideas to new brands. Make it easy for brands to find and reach you.
You do not need a huge list. A short list of good fits is more useful than a long list of names.
Do This Today
- Get the facts from your last deal.
- Ask if you may share the brand name and results.
- Pick the best next path.
- Write one clear value idea for one firm.
- Save one next step and date for each brand on your list.
Frequently Asked Questions
No. This page helps after you have done one paid deal. If you still need your first sponsor, use our first YouTube sponsor guide.
Be clear about what took place. Find where people fell out: views, clicks, or sales. Share what you learned. Then give one fair idea for a new test. Do not hide weak results or promise a fix you cannot prove.
Start with the best fit. A past sponsor may be the short path if both sides had a good deal. A new brand may be better if you see a clear need you can meet. You can do both as long as each idea is real.
Only share facts you can prove and have the right to share. Ask before you name a brand or share private data. If you cannot name it, you may be able to share the type of brand or an unnamed result. Get clear consent first.
Wait until the brand sees the value and shows some interest in your plan. Then set the work and fee. The fee may change with the type of post, edits, due date, use rights, and limits on work with rival brands.
Follow up every two days at least four times, unless the brand asks you to stop. Add a useful fact, idea, or proof in each note. Then pause and come back when you have a real reason.
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