This tool gives finance and business YouTube creators a starting fee for one sponsor ad. Our $50–$200 CPM guide comes from our finance and business deals. It is not a set rate. A past ad’s results may support a new price. So can fit, demand, and the work in the brief.
Use the general YouTube sponsor rate tool for any other niche.
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Who this is for
This page is for creators with some brand deal experience. It also helps full-time creators set a fair first quote. If this is your first deal, check your recent views and read the full brief first.
Do this in the next 10 minutes
Add your normal views and the terms in the brief. Then write one quote. Put the creator fee, extra work, usage rights, rival-brand limits, edits, and dates on their own lines. Ask what result the brand wants before you send it.
Decision rule
Do not cut the same deal just to close it. A smaller scope is a different deal. It is not a discount. You can remove posts, shorten paid use, or narrow rival-brand limits. A true test discount should name what you do not know. It should help make the proof both sides need for the next deal. Walk away if no fair plan protects the brand’s goal, your viewers, and the work you give up. Be careful with rights that never end, brand ownership of your work, or broad rival-brand limits. Price the work you may lose.
Estimate a finance YouTube sponsorship rate
Add normal views and the deal terms. The tool shows a low and high first quote in U.S. dollars.
The $50–$200 CPM guide comes from real deals:
- We helped with more than 4,000 sponsored deliverables from 2021 through July 2026. About 75% were finance or business YouTube mid-rolls. More than 95% were U.S. campaigns.
- About 90% of those mid-roll deals fell between $50 and $200 CPM. The median deal was close to $100 CPM.
CPM is the fee for 1,000 expected views. It covers making and posting the ad. Usage rights and rival-brand limits cost more. Use this as a guide, not a set rate.
Creators Agency Sponsorship Rate CalculatorPublic-data lookup component
Look up normal views from YouTube
We find up to 20 recent long videos that fit the rules. We pick the newest 10. Check the list. Replace a video only if it does not match the work you plan to sell. Then use the median in the tool.
The public channel reference is sent to Creators Agency’s server and the YouTube Data API only when you use lookup; public results may be cached for roughly 30 hours. Your CPM and deal-term inputs stay in this browser.
Uses YouTube API Services · YouTube Terms of Service · Google Privacy Policy
Independent Creators Agency calculation: Public view counts come from YouTube API Services. The median, average, and sponsorship estimate are calculated by Creators Agency; these derived metrics and financial estimates are not sourced from, published by, endorsed by, or approved by YouTube or Google.
This is your full first quote for the terms you chose. Each part has its own line.
| Price part | Low | High |
|---|---|---|
| Starting price from views | $4,000 | $16,000 |
| Dedicated-video premium | $0 | $0 |
| Creator fee | $4,000 | $16,000 |
| Usage rights | $0 | $0 |
| Exclusivity | $0 | $0 |
| Full starting quote | $4,000 | $16,000 |
- This sample uses the numbers shown above. They are inputs, not a set market price.
- An integration uses the view price before deal terms.
- The brand does not get usage rights outside your channel.
- You may still work with rival brands.
Independent financial estimate: Creators Agency calculates this result from the inputs shown. It is not sourced from, published by, endorsed by, or approved by YouTube or Google.
See how we found this price
View fee = normal views ÷ 1,000 × your low or high CPM. Full quote = view fee + the full-video add-on + the use fee + the rival-brand fee. Add each fee in U.S. dollars. The tool adds no hidden rate or monthly charge.
This is a first quote. It is not a set market price or a sure offer. You and the brand choose the final price. Ask a lawyer or tax adviser about legal or tax questions.
How the tool works
First, the tool finds a mid-roll fee.
Normal views ÷ 1,000 × CPM = mid-roll fee.
- 25,000 views at $50 CPM = $1,250.
- 50,000 views at $75 CPM = $3,750.
- 80,000 views at $100 CPM = $8,000.
- 150,000 views at $150 CPM = $22,500.
How to find your normal views
- Start with recent public videos over 3 minutes.
- Skip live streams. Skip videos less than 30 days old.
- Pick 10 videos that match the work you plan to sell.
- Sort the view counts. Use the median. It is the middle number.
- Save the average and range for more context.
A tax-season hit may not match a normal video. The same may be true for a gift, group video, or off-topic post. The lookup shows more videos. You can replace a poor match and note why.
Use the median of the 10 chosen videos as your normal views. Do not use your fan count or one viral hit.
What can change your rate
These facts tend to matter most. Start at the top.
- Start with past sales and ad results.
- Check your normal views and how steady they are.
- Ask how well the brand fits your viewers.
- Count past work and repeat deals.
- Look at your open ad spots and current demand.
- Check where most of your viewers live.
- Note the topic of the video.
- Write down where the ad goes in the video.
Real sales data is strong proof. Share it when you can. Want the brand’s view? See how brands track sales and other results.
Choose the ad type
A mid-roll is a sponsor message in a normal video. A full sponsor video is mainly about one brand.
A full sponsor video takes more work. Add a fee that fits the brief. The tool does not assume a fixed rate.
Want to learn more about brand deals? We share simple tips for creators each week. Follow Creators Agency on Instagram.
Add usage rights and exclusivity
Usage rights let the brand use your work off your channel. Paid use can include ads run from your account. The deal should name where the ad may run. It should state the term and edit rights too.
Exclusivity blocks work with named rival brands for a set time.
Add one fee for each exact term. We do not set a fixed rate. The right fee can change with the channel, term, region, edit rights, rival group, and work you may lose. Ask a lawyer to check long terms or terms with no end date.
See each fee on its own line
Say a creator gets 80,000 normal views. At a $100 CPM, a mid-roll starts at $8,000.
A full sponsor video can add to that fee. So can usage rights and rival-brand limits. Add each agreed low and high fee on its own line.
The tool keeps each part on its own line. This makes the deal easy to read and change.
A good price helps both sides
A good price pays you fairly. It helps the brand reach a real goal. It can also leave room for the next deal.
Use this result to start the talk. Ask what the brand wants. Show how you can help. Write down the work before you agree.
Use real sales or sign-up results
Views are not the whole story. A brand may care more about sales, sign-ups, or new accounts.
Say a $10,000 ad helps 120 people open and fund accounts. The brand may care most about the cost for each new account. The fee for each view may matter less.
Share real results from past ads. A media kit is a short file. It shows your channel facts and past sponsor work. Add your normal views. Add where viewers live and the results of past ads. Use our media kit guide to make one.
If the brand offers less
Check what the brand wants. Make sure the offer covers the ad. It should also cover extra posts, usage rights, rival-brand limits, and edits.
Share your channel facts and past results. Send a new fee and show the math. A low first offer does not show the brand’s full budget. You can still ask for more.
You can also make the deal smaller. Remove extra posts. Shorten paid use. Narrow the rival group. Or change a full sponsor video to a mid-roll. Check the pay date before you agree.
The tool shows a first quote for the ad and chosen terms. You and the brand set the final fee.
Frequently asked questions
How much should a finance YouTuber charge for a sponsorship?
Start with normal views. Creators Agency helped with more than 4,000 sponsored deliverables from 2021 through July 2026. About 75% were finance or business YouTube mid-rolls. More than 95% were U.S. campaigns. About 90% of those mid-roll deals were between $50 and $200 CPM. The median was near $100 CPM. CPM is the fee for 1,000 expected views. Add fees for a full sponsor video, usage rights, and rival-brand limits on their own lines.
How do I find my typical views?
Use the median of exactly 10 recent public videos that are over 3 minutes, not livestreams, and at least 30 days old. Replace clearly incomparable uploads from the eligible candidate list. The lookup can apply this method, and manual entry remains available.
Should I use subscribers or typical views?
Use typical recent views. A channel can have many subscribers but get far fewer views on each new video. Subscriber count does not show how many people usually watch a new upload.
What is the difference between CPM and a flat fee?
CPM helps you compare prices for each 1,000 expected views. A flat fee is the set dollar amount in the deal. Use CPM to find a starting price, then write the flat fee and deal terms in the deal.
What should creators add on top of the view price?
Enter the total dollar premium for a dedicated video and the total fees for the exact usage-rights and exclusivity terms. The calculator adds those amounts without hidden percentages or monthly multipliers.
What does the calculator result mean?
The calculator shows a starting range built from typical views, CPM, and the total dollar fees you enter for added scope and rights. The final price is up to the creator and brand.
Put this quote into a one-page rate card.
Carry over your views and chosen fee, then add the exact brief, rights, revisions, and payment timing.
Build your rate card →