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The 2026 Finance 50

The Creators Agency Finance 50

Fifty YouTube creators making finance clearer, more useful, and more human, organized by specialty for viewers and marketers.

Reviewed July 15, 2026Public YouTube dataNo paid inclusion
The 2026 Finance 50 graphic
What we value

How the Finance 50 Was Chosen

Creators Agency chose 50 creator-led channels that make money topics more understandable, useful, and honest about tradeoffs. The honorees have a clear point of view, respect their audience, and add something distinct to the finance conversation. Reach helped us understand scale, but it did not decide who belonged.

50 creators shown
Finance specialty · 11 creators

Personal Finance & Wealth Building

Clear, practical channels about saving, spending, building wealth, and making better financial decisions in daily life.

Mark Tilbury
Personal finance

Mark Tilbury

8.6MSubscribers
2.5MAverage views

Mark Tilbury packages beginner money habits, investing basics, and wealth-building principles into fast, visual lessons for viewers who want a practical route toward financial independence.

Why they made the list Tilbury gives viewers who are new to money a lively starting point, using short rules and visual examples to make investing and wealth-building concepts less abstract. He is particularly useful to beginners because the conversation consistently returns to habits, patience, and a longer view of financial progress.

Content topics
wealth buildinginvesting basicsmoney mindset
Potential partner categories
Consumer fintechInvesting appsFinancial educationCareer tools
Jaspreet Singh of Minority Mindset
Personal finance

Minority Mindset

2.5MSubscribers
110KAverage views

Jaspreet Singh’s Minority Mindset connects economic news, investing, taxes, housing, and wealth-building through an energetic, contrarian financial education lens.

Why they made the list Minority Mindset helps a broad audience connect economic news with choices about saving, investing, taxes, and housing, using Jaspreet Singh's energetic delivery to keep dense topics moving. The channel adds a distinct, question-first perspective to the guide and repeatedly brings market developments back to the decisions ordinary investors and households are weighing.

Content topics
economic newsinvestingwealth building
Potential partner categories
Investing platformsEconomic researchBankingFinancial education
Erika Kullberg
Personal finance

Erika Kullberg

2.3MSubscribers
75KAverage views

Erika Kullberg is an attorney and financial educator who explains consumer rights, saving strategies, careers, and money rules.

Why they made the list Erika Kullberg approaches money through the fine print, drawing on her legal background to explain consumer rights, contracts, saving tactics, and career decisions in accessible terms. That consumer-protection lens broadens the mix beyond investing and shows why financial literacy includes understanding the rules attached to everyday products before agreeing to them.

Content topics
consumer rightssavingcareer and money
Potential partner categories
Consumer financeLegal technologyBankingCareer tools
Marko of WhiteBoard Finance
Personal finance

Marko Whiteboard Finance

WhiteBoard Finance

1MSubscribers
34KAverage views

Marko’s WhiteBoard Finance channel explains personal finance, investing, retirement, and economic news with diagrams, examples, and beginner-friendly frameworks.

Why they made the list WhiteBoard Finance gives viewers a dependable visual framework for following personal finance, investing, retirement, and economic news without assuming extensive prior knowledge. Marko's diagrams and worked examples make relationships between the numbers easier to inspect, which is why the channel fits a guide centered on finance education that helps people build their own understanding.

Content topics
personal financeinvesting basicseconomic news
Potential partner categories
Financial educationInvesting appsRetirement toolsBanking
Vincent Chan
Personal finance

Vincent Chan

982KSubscribers
130KAverage views

Vincent Chan connects financial independence, investing basics, career choices, and intentional spending through polished explainers centered on better money habits.

Why they made the list Vincent Chan takes a measured approach to financial independence, linking investing and career choices with the quieter decisions people make about spending, time, and lifestyle. His polished explainers frame wealth as a series of deliberate tradeoffs, giving viewers context to consider what progress should look like in their own lives.

Content topics
financial independenceinvesting basicscareer
Potential partner categories
Personal finance appsInvesting platformsCareer servicesBanking
Gabe Bult
Personal finance

Gabe Bult

838KSubscribers
135KAverage views

Gabe Bult blends minimalism, intentional spending, wealth-building, and personal discipline into practical videos about owning less and using money with purpose.

Why they made the list Gabe Bult brings an anti-consumerist point of view to money content, asking viewers to consider how possessions, routines, and attention affect what they spend and what they keep. That perspective adds useful range to the guide: his videos treat personal finance as more than optimization and invite a thoughtful look at the reasons behind everyday consumption.

Content topics
money habitsminimalismwealth building
Potential partner categories
Budgeting toolsFinancial wellnessProductivitySustainable consumer brands
Justine of Debt Free Millennials
Personal finance

Debt Free Millennials

116KSubscribers
24KAverage views

Debt Free Millennials shares practical budgeting, debt payoff, saving, and couples-money systems through real numbers and an approachable millennial perspective.

Why they made the list Debt Free Millennials uses real numbers and household systems to show what budgeting, debt payoff, and saving can look like on an ordinary income. Its progress is documented rather than idealized, giving viewers concrete routines to consider while acknowledging that money decisions often have to work for a couple and a changing life.

Content topics
budgetingdebt payoffcouples money
Potential partner categories
Budgeting appsDebt solutionsBankingFinancial wellness
Sarah of Budget Girl
Personal finance

Budget Girl

100KSubscribers
13KAverage views

Budget Girl documents budgeting, debt payoff, net worth, house hacking, and frugal living with real financial updates and a focus on attainable progress.

Why they made the list Budget Girl has documented years of budgets, debt payments, net-worth updates, and housing decisions, giving viewers an unusually long record of how a financial plan changes with real life. That transparency distinguishes her work: the channel shows process, setbacks, and adjustment rather than presenting progress as a single before-and-after moment.

Content topics
frugalitybudgetingnet worth
Potential partner categories
Budgeting toolsHousing servicesBankingFrugal living
Humphrey Yang
Personal finance

Humphrey Yang

2.1MSubscribers
209KAverage views

Humphrey Yang turns personal finance questions into clear visual explainers, drawing on his experience as a former financial advisor to cover investing, taxes, credit, and everyday money decisions.

Why they made the list Humphrey Yang uses visual examples and an approachable delivery to break down investing, taxes, credit, and everyday financial questions for a broad audience. His work belongs in the guide because it makes the tradeoffs visible without burying viewers in terminology, offering a useful bridge between a quick question and the deeper research a consequential money decision deserves.

Content topics
visual explainersinvesting basicsconsumer finance
Potential partner categories
Consumer fintechInvesting appsBanking and creditMoney tools
Christine of Frugal Fit Mom
Personal finance

Frugal Fit Mom

687KSubscribers
60KAverage views

Christine’s Frugal Fit Mom channel shows how budgeting works in daily family life, with grocery hauls, meal planning, frugal challenges, fitness, and household routines grounded in real-world tradeoffs.

Why they made the list Frugal Fit Mom demonstrates budgeting through grocery trips, meal planning, household routines, and challenges that viewers can see unfold in ordinary family life. Christine treats frugality as a practical skill rather than an abstract virtue, showing the decisions and substitutions behind a lower-cost routine without pretending every household has the same constraints.

Content topics
grocery budgetingfrugalityfamily finance
Potential partner categories
Groceries and retailFamily budgetingMeal planningHousehold brands
George Kamel
Personal finance

George Kamel

600KSubscribers
144KAverage views

George Kamel brings Ramsey’s debt-free approach to videos about budgeting, saving, consumer traps, home buying, and wealth building, using humor and pop-culture references to keep the lessons conversational.

Why they made the list George Kamel uses humor and a firm debt-free perspective to question common spending habits, consumer products, and assumptions about housing and wealth. His channel adds an opinionated but accessible voice to the guide, giving viewers clear arguments they can weigh while keeping familiar personal finance lessons conversational enough to reach people who might skip a traditional lecture.

Content topics
debt-free livinghousingmoney myths
Potential partner categories
Budgeting appsDebt solutionsBankingFinancial education
Finance specialty · 11 creators

Investing, Markets & Financial Analysis

Portfolio-led creators and expert analysts covering public companies, funds, valuation, economics, tax strategy, and long-term investing decisions.

Brian Jung
Investing & analysis

Brian Jung

2.1MSubscribers
125KAverage views

Brian Jung covers investing, digital assets, credit cards, and wealth-building through energetic explainers aimed at viewers who actively manage their money.

Why they made the list Brian Jung combines market commentary with hands-on tutorials and product comparisons, giving active consumers a way to see how an investing platform, card, or digital asset product works before exploring it further. His inclusion reflects the range of modern finance media, particularly the need for creators who can slow down fast-moving products and explain their mechanics in familiar language.

Content topics
digital assetsinvestingcredit cards
Potential partner categories
BrokeragesInvesting appsCredit cardsFinancial technology
Joseph Hogue
Investing & analysis

Joseph Hogue

Let’s Talk Money! with Joseph Hogue, CFA

752KSubscribers
34KAverage views

Joseph Hogue, CFA, covers individual stocks, ETFs, dividends, portfolio construction, and market strategy with a focus on practical research for self-directed investors.

Why they made the list Joseph Hogue gives self-directed investors a steady stream of company, ETF, dividend, and portfolio analysis built around repeatable research questions. Instead of treating every market move as a new thesis, he shows how an investor might compare fundamentals, income, and portfolio roles, making the channel a practical addition for viewers who want more structure in their own evaluation process.

Content topics
stock analysisdividendsETFs
Potential partner categories
BrokeragesMarket researchETF providersPortfolio tools
Mark Roussin
Investing & analysis

Mark Roussin

Mark Roussin, CPA

157KSubscribers
32KAverage views

CPA Mark Roussin covers stocks, dividends, company earnings, and portfolio ideas with an accounting perspective and a focus on long-term investors.

Why they made the list Mark Roussin brings an accounting lens to stock analysis, focusing on company results, dividends, and the tax considerations that can affect a long-term portfolio. His work adds substance to the investing section by walking through the numbers behind a thesis and giving viewers a clearer view of the financial statements and assumptions they may want to examine themselves.

Content topics
stock analysisdividendstax perspective
Potential partner categories
BrokeragesFinancial researchTax softwareInvestor tools
Ryan Scribner
Investing & analysis

Ryan Scribner

876KSubscribers
16KAverage views

Ryan Scribner publishes investing platform tutorials, stock and fund explainers, account comparisons, and practical guides for people learning to invest independently.

Why they made the list Ryan Scribner has built a practical library of investing tutorials, platform walkthroughs, and account comparisons that viewers can find when they are actively researching a product. His channel belongs in the guide because it concentrates on the mechanics of getting started, showing interfaces and steps while giving people a foundation for comparing tools before they make their own selection.

Content topics
investing appsstocksside income
Potential partner categories
Investing appsBrokeragesBankingFinancial education
The Average Joe Investor
Investing & analysis

The Average Joe Investor

164KSubscribers
6KAverage views

The Average Joe Investor focuses on dividend stocks, income ETFs, options strategies, and retirement portfolio cash flow for self-directed income investors.

Why they made the list The Average Joe Investor serves a clearly defined audience interested in dividends, income ETFs, options, and portfolio cash flow, using worked examples and backtests to explore how a strategy has behaved. That specificity gives income-focused investors a way to inspect assumptions, tradeoffs, and distribution patterns beyond a fund's headline yield.

Content topics
dividend investingincome investingETFs
Potential partner categories
BrokeragesIncome investingRetirement toolsMarket data
Joeri Schasfoort of Money and Macro
Investing & analysis

Money & Macro

665KSubscribers
199KAverage views

Hosted by economist Dr. Joeri Schasfoort, Money & Macro explains inflation, central banking, currencies, markets, and policy through research-led videos that connect economic theory to current events.

Why they made the list Money & Macro brings an economist's structure to inflation, central banking, currencies, and policy, using research and diagrams to explain the mechanisms beneath a news story. Joeri Schasfoort's teaching gives the guide a needed macroeconomic layer and helps viewers examine why an event matters without reducing a complicated global question to a single dramatic prediction.

Content topics
macroeconomicscentral banksglobal economy
Potential partner categories
Financial dataInvesting platformsEconomic researchB2B finance
Damien Jordan of Damien Talks Money
Investing & analysis

Damien Talks Money

407KSubscribers
212KAverage views

UK-based finance educator Damien Jordan explains investing, debt, budgeting, policy, and the forces shaping household finances with direct language designed to make money feel less intimidating.

Why they made the list Damien Talks Money translates investing, debt, and policy into direct language, regularly connecting changes in markets or government rules with the choices households face. Although his home audience is in the UK, the disciplined explanatory style is relevant well beyond it and shows how personal finance sits inside a larger economic and policy system.

Content topics
investing basicspensionspersonal finance
Potential partner categories
Investing platformsBudgeting toolsFinancial educationUK consumer finance
Karlton Dennis
Investing & analysis

Karlton Dennis

1.1MSubscribers
9.6KAverage views

Karlton Dennis focuses on tax strategy for business owners and real estate investors, translating deductions, entity structures, and planning concepts into direct educational videos built around practical scenarios.

Why they made the list Karlton Dennis focuses on tax questions that broad personal finance channels often leave at the margins, especially those involving business entities, deductions, and real estate. His scenario-based teaching earns a place in the guide because it gives entrepreneurs and property owners a clearer vocabulary for planning conversations, while making a technical subject more approachable without suggesting that one structure fits every case.

Content topics
taxesdeductionsbusiness finance
Potential partner categories
Tax softwareSmall-business financeReal estate servicesBookkeeping
Aswath Damodaran
Investing & analysis

Aswath Damodaran

974KSubscribers
27KAverage views

Aswath Damodaran, a finance professor at NYU Stern, publishes full courses and timely analyses on valuation, corporate finance, market pricing, and the stories investors build around companies.

Why they made the list Aswath Damodaran makes full university courses and timely company valuations available to anyone willing to work through the assumptions, numbers, and stories behind a price. Few channels offer this kind of depth: viewers can learn a complete framework, watch it applied to current businesses, and see where judgment enters a process that is sometimes presented as purely mathematical.

Content topics
valuationcorporate financemarkets
Potential partner categories
Financial dataValuation toolsExecutive educationInvesting platforms
Joseph Carlson
Investing & analysis

Joseph Carlson

The Joseph Carlson Show

510KSubscribers
172KAverage views

The Joseph Carlson Show pairs updates from Joseph’s publicly shared stock portfolio with company analysis, business news, market commentary, and a long-term investor’s perspective on portfolio decisions.

Why they made the list Joseph Carlson's publicly shared portfolio turns stock analysis into an ongoing record rather than a series of disconnected picks, allowing viewers to follow how a thesis develops as results and prices change. That continuity puts decisions in context and gives long-term investors more material for assessing the reasoning behind each position.

Content topics
dividend growthportfolio transparencystock analysis
Potential partner categories
BrokeragesFinancial researchMarket dataPortfolio tools
Alex Divinsky of Ticker Symbol YOU
Investing & analysis

Ticker Symbol: YOU

649KSubscribers
249KAverage views

Alex Divinsky’s Ticker Symbol: YOU examines growth stocks through the technologies behind them, especially AI, semiconductors, robotics, and biotech.

Why they made the list Ticker Symbol: YOU examines growth companies through the technologies and industries beneath them, with Alex Divinsky drawing on research into AI, semiconductors, robotics, and biotech. By going beyond ticker lists and price targets, the channel gives viewers technical context they can use to question both the opportunity and the assumptions inside a growth-stock thesis.

Content topics
growth stocksAI and technologystock analysis
Potential partner categories
AI and semiconductorsGrowth investingFinancial dataEmerging technology
Finance specialty · 10 creators

Credit Cards, Banking & Rewards

Specialists in cards, points, travel rewards, credit building, bank accounts, and consumer fintech products.

Naam Wynn
Credit & banking

Naam Wynn

335KSubscribers
90KAverage views

Naam Wynn covers credit building, credit cards, banking, business credit, and financial products with a practical focus on how consumers can improve access.

Why they made the list Naam Wynn starts with the foundations of credit and then connects them to specific U.S. bank products, approval rules, and business-credit questions. His work belongs in the guide because access is part of financial literacy: viewers need plain explanations of how the system operates before they can compare offers or understand the consequences attached to a credit decision.

Content topics
credit cardsrewardsbanking
Potential partner categories
Credit buildingDigital bankingBusiness creditConsumer fintech
Sebby of AskSebby
Credit & banking

AskSebby

316KSubscribers
27KAverage views

AskSebby breaks down credit card rewards, travel points, issuer rules, welcome offers, and redemption choices for viewers optimizing complex card setups.

Why they made the list AskSebby treats travel rewards as a system with rules, costs, and tradeoffs, not simply a collection of eye-catching welcome offers. Detailed coverage of issuer changes, eligibility, transfer partners, and redemption options gives experienced card users the context needed to compare strategies, earning the channel a place among creators who take the mechanics of consumer finance seriously.

Content topics
travel rewardscredit cardspoints
Potential partner categories
Credit cardsTravel rewardsAirlines and hotelsFinancial apps
Daniel Braun
Credit & banking

Daniel Braun

245KSubscribers
89KAverage views

Daniel Braun combines credit card strategy, rewards, savings accounts, and practical consumer finance in concise videos built around current products and decisions.

Why they made the list Daniel Braun explains current credit cards, rewards, and savings products with enough detail to serve experienced users while keeping comparisons approachable for someone still learning the category. His concise, decision-focused format helps viewers sort through changing terms and benefits without turning every product update into unnecessary drama.

Content topics
credit cardsrewardspoints
Potential partner categories
Credit cardsBankingTravel rewardsConsumer fintech
Mark Reese
Credit & banking

Mark Reese

94KSubscribers
12KAverage views

Mark Reese covers credit cards, credit scores, issuer news, approvals, and consumer credit strategy through consistent, product-specific updates.

Why they made the list Mark Reese stays closely focused on consumer credit, tracking card terms, issuer news, approvals, and score-related decisions as products change. His consistent, product-specific coverage gives the guide a useful specialist voice and helps viewers identify the details they should verify when comparing an offer, rather than relying on a broad claim that one card fits everyone.

Content topics
credit scorescredit cardsconsumer credit
Potential partner categories
Credit cardsCredit monitoringBankingConsumer fintech
Ben Hedges of The Credit Shifu
Credit & banking

Ben Hedges

The Credit Shifu

235KSubscribers
7.2KAverage views

Ben Hedges, known as The Credit Shifu, covers premium credit cards, issuer news, points, travel rewards, lounges, and practical credit strategy.

Why they made the list Ben Hedges follows premium cards and travel rewards with a close eye on the details that determine real value, including annual fees, credits, transfer partners, and eligibility rules. That ongoing attention makes The Credit Shifu a strong inclusion for viewers navigating a complicated category where a benefit can sound appealing until its conditions and opportunity costs are understood.

Content topics
travel rewardspremium cardscredit
Potential partner categories
Credit cardsTravel rewardsHotels and airlinesCredit monitoring
Magnified Money
Credit & banking

Magnified Money

54KSubscribers
10KAverage views

Magnified Money reviews bank accounts, banking apps, credit-building products, budgeting tools, and fintech services for consumers comparing practical money products.

Why they made the list Magnified Money reviews bank accounts, apps, credit-building tools, and fintech services at the level consumers encounter them, comparing fees, requirements, and practical features. Its emphasis on everyday financial infrastructure recognizes that the best product depends on what a person needs, qualifies for, and is willing to manage.

Content topics
banking reviewsfintechcredit
Potential partner categories
Digital bankingCredit buildingBudgeting appsSmall-business finance
Dayana of Dayana Plays
Credit & banking

Dayana Plays

29KSubscribers
3.9KAverage views

Dayana Plays covers credit building, credit cards, savings accounts, bank comparisons, and practical money routines for viewers improving their financial foundation.

Why they made the list Dayana Plays speaks directly to viewers who are building a financial foundation and need straightforward help understanding U.S. credit cards, savings accounts, and banking choices. Her beginner-friendly comparisons reduce jargon without skipping the product details, making the category more approachable for people who may not yet feel confident navigating it.

Content topics
credit buildingcredit cardsbanking
Potential partner categories
BankingCredit monitoringSavings productsConsumer fintech
Anthony Venture
Credit & banking

Anthony Venture

15KSubscribers
7.2KAverage views

Anthony Venture follows credit card news, travel rewards, hotel and airline status, issuer changes, and real-world points strategy through detailed discussions and tests.

Why they made the list Anthony Venture follows card and loyalty programs closely, pairing detailed discussions of issuer changes with hands-on tests of how rewards and status benefits work in practice. His channel earns its place here by treating points as a financial product with rules and costs, giving viewers more to consider than the aspirational travel image attached to an offer.

Content topics
credit cardsrewardsbanking
Potential partner categories
Credit cardsTravel rewardsHotels and airlinesFinancial apps
Calby Ng
Credit & banking

Calby Ng

12KSubscribers
12KAverage views

Calby Ng tests credit card benefits, travel portals, hotel credits, lounge access, and wallet strategies with a hands-on approach to premium rewards products.

Why they made the list Calby Ng takes premium credit card benefits out of the marketing copy and tests hotel credits, lounges, portals, and wallet strategies in the situations where people actually use them. That hands-on format shows the gaps that can exist between a listed benefit and its practical convenience, restrictions, or value for a particular traveler.

Content topics
card benefitstravel rewardsconsumer tests
Potential partner categories
Premium cardsTravel platformsHotels and loungesFinancial technology
John Liang
Credit & banking

John Liang

657KSubscribers
9.4KAverage views

John Liang covers credit cards, travel rewards, bank accounts, ETFs, and practical money shortcuts, using fast-moving examples and polished explainers to make product comparisons easier to follow.

Why they made the list John Liang makes fast-moving credit card, banking, and investing content easier to follow through polished examples that keep the relevant product details in view. His inclusion reflects the importance of meeting younger consumers in the formats they already watch while still giving them concrete terms, comparisons, and tradeoffs to investigate before acting on a money shortcut.

Content topics
credit cardsinvesting basicsconsumer money
Potential partner categories
Credit cardsTravel rewardsDigital bankingInvesting apps
Finance specialty · 5 creators

Real Estate & Housing

Creators who make housing economics, ownership, rental property, and real estate operations understandable through real examples.

Graham Stephan
Real estate & housing

Graham Stephan

5.2MSubscribers
429KAverage views

Graham Stephan connects his real estate experience with personal finance, market news, housing costs, and long-term investing.

Why they made the list Graham Stephan brings firsthand real estate experience into broader conversations about housing, interest rates, spending, and investing, often grounding big headlines in the costs a household might actually face. That mix of market context and personal finance makes his channel useful to viewers trying to understand how economic changes connect with decisions about homes, portfolios, and cash flow.

Content topics
real estate investinghousingmacroeconomics
Potential partner categories
Real estate platformsInvesting appsBankingHome finance
Shelby Church
Real estate & housing

Shelby Church

1.9MSubscribers
30KAverage views

Shelby Church uses experiments, cost breakdowns, and personal experience to explore housing, rental properties, homeownership, consumer technology, and creator economics.

Why they made the list Shelby Church uses personal experiments, property walkthroughs, and detailed cost breakdowns to examine expensive choices rather than discussing them only in theory. Her channel belongs here because it makes housing and rental-property economics tangible, while also showing the operational details and compromises that can disappear from a simple return estimate or headline price.

Content topics
rental propertieshousingcreator economics
Potential partner categories
Housing platformsHome technologyReal estate servicesConsumer products
Kerry Tarnow
Real estate & housing

Kerry Tarnow

379KSubscribers
80KAverage views

Kerry Tarnow explores prefab homes, modular construction, attainable housing, and property tradeoffs through tours, cost breakdowns, and industry updates.

Why they made the list Kerry Tarnow examines prefab and modular housing through tours, price breakdowns, and updates from a part of the market that traditional real estate coverage often overlooks. The channel belongs here for showing viewers what attainable-housing ideas look like in practice, including the design choices, construction questions, land requirements, and ownership costs that shape whether a home is genuinely workable.

Content topics
prefab homeshousing affordabilityreal estate
Potential partner categories
Home buildersReal estate platformsHome financeProperty technology
Chad Carson of Coach Carson
Real estate & housing

Coach Carson

139KSubscribers
9.1KAverage views

Real estate investor and author Chad Carson teaches rental property analysis, financing, deal-making, property management, and financial independence through the small-portfolio approach behind the Coach Carson channel.

Why they made the list Coach Carson approaches real estate as a tool for flexibility, teaching rental analysis, financing, management, and deal-making without assuming that every investor should build the largest possible portfolio. The small-portfolio perspective helps viewers consider how an investment strategy might serve a life goal rather than become the goal itself.

Content topics
rental propertiesfinancial independencereal estate
Potential partner categories
Real estate platformsLandlord toolsMortgage and lendingHome services
Rob Abasolo of Robuilt
Real estate & housing

Robuilt

449KSubscribers
12KAverage views

Rob Abasolo’s Robuilt channel documents short-term rental investing from acquisition and financing through design, guest experience, operations, and portfolio growth, often using detailed walkthroughs of active projects.

Why they made the list Robuilt documents short-term rental projects from financing and acquisition through design, guest experience, and day-to-day operations, showing how the numbers connect with the work. Rob Abasolo's willingness to walk through active projects earns the channel a place here because viewers see both the investment thesis and the operational decisions required to turn a property into a functioning hospitality business.

Content topics
rentalsshort-term rentalsreal estate scaling
Potential partner categories
Short-term rentalsProperty technologyHome designReal estate finance
Finance specialty · 6 creators

Retirement & Financial Independence

Planning-focused channels about long-term portfolios, retirement income, financial independence, and life after full-time work.

Erin of Erin Talks Money
Retirement & FI

ErinTalksMoney

Erin Talks Money

404KSubscribers
107KAverage views

Erin Talks Money focuses on retirement, Social Security, financial planning, and the behavioral questions that shape how households prepare for later life.

Why they made the list Erin Talks Money makes retirement planning easier to follow by working through household scenarios involving Social Security, withdrawal timing, and competing priorities. Her calm treatment of questions that rarely have one universal answer is especially useful for viewers who need to see how rules and tradeoffs can change across different family situations.

Content topics
retirementSocial Securityfinancial planning
Potential partner categories
Retirement planningWealth managementInsuranceFinancial software
Tae Kim of Financial Tortoise
Retirement & FI

Tae Kim

Financial Tortoise

344KSubscribers
28KAverage views

Tae Kim’s Financial Tortoise channel advocates slow, durable wealth-building through index funds, intentional spending, retirement planning, and a long-term money philosophy.

Why they made the list Financial Tortoise is built around a deliberately patient view of money, with Tae Kim connecting index funds and retirement planning to intentional spending and long time horizons. In a category often driven by urgency, his channel offers a useful counterweight for viewers who prefer durable systems over constant portfolio activity.

Content topics
financial independenceindex fundsmoney philosophy
Potential partner categories
Retirement accountsIndex investingFinancial planningWorkplace benefits
Rose Han
Retirement & FI

Rose Han

1.1MSubscribers
146KAverage views

Rose Han blends beginner-friendly investing lessons with personal stories about financial independence, mindset, travel, and lifestyle design, putting money decisions in the context of the life viewers want.

Why they made the list Rose Han connects beginner investing lessons with personal stories about work, travel, financial independence, and the kind of life money is meant to support. Her reflective style puts account and fund choices in context, helping viewers think about tactics alongside their own definitions of freedom, flexibility, and enough.

Content topics
financial freedominvestingmoney habits
Potential partner categories
Investing platformsFinancial educationTravel and lifestyleWealth-building tools
Brian Preston and Bo Hanson of The Money Guy Show
Retirement & FI

The Money Guy Show

685KSubscribers
53KAverage views

The Money Guy Show features financial advisors Brian Preston, CPA, CFP, PFS, and Bo Hanson, CFA, CFP, covering investing, retirement, taxes, and financial planning through weekly shows and viewer questions.

Why they made the list The Money Guy Show combines professional planning experience with repeatable frameworks, viewer questions, and worked examples across investing, retirement, and taxes. Brian Preston and Bo Hanson bring care to long-horizon decisions, frequently acknowledging that a sound answer can depend on age, goals, account type, and the rest of a household's plan.

Content topics
retirement planningwealth buildingfinancial order
Potential partner categories
Financial planningRetirement toolsInvesting platformsTax software
Azul Wells
Retirement & FI

Azul

411KSubscribers
22KAverage views

Azul Wells is a fee-only financial adviser whose channel focuses on the years before and after retirement, covering timing, spending, Social Security, Medicare, and the lifestyle decisions surrounding that transition.

Why they made the list Azul Wells looks at retirement as a transition with financial and human dimensions, covering portfolios alongside Medicare, Social Security, spending, and the practical shape of life after work. His channel belongs here because it gives near-retirees a calm place to consider timing and tradeoffs, while keeping the discussion tied to decisions that change from one household to another.

Content topics
retirement incomeSocial SecurityMedicare
Potential partner categories
Retirement planningMedicare navigationFinancial softwareHealthy aging
Joe Kuhn
Retirement & FI

Joe Kuhn

124KSubscribers
21KAverage views

Joe Kuhn draws on his transition from a long operations career into retirement to discuss portfolio withdrawals, spending, health care, identity, and the practical adjustment from full-time work to retired life.

Why they made the list Joe Kuhn brings a first-person view to retirement, discussing withdrawals and health care alongside identity, relationships, routines, and the adjustment that follows a long career. His inclusion gives the guide an important lived perspective: retirement planning has to account for more than a portfolio, and his videos make space for the questions that only become visible when work actually stops.

Content topics
retirement lifestyledecumulationcouples
Potential partner categories
Retirement planningHealth insuranceFinancial softwareActive aging
Finance specialty · 7 creators

Money Audits, Interviews & Stories

Audits, interviews, and first-person formats that show how money choices play out in relationships, careers, businesses, and real lives.

Caleb Hammer
Audits & interviews

Caleb Hammer

3.5MSubscribers
1.3MAverage views

Caleb Hammer’s Financial Audit format puts real budgets, debts, habits, and tradeoffs on screen through direct conversations with people facing difficult money decisions.

Why they made the list By putting real numbers and difficult tradeoffs at the center of each Financial Audit, Caleb Hammer gives abstract budgeting advice a human context that viewers can examine for themselves. The format treats debt and spending as lived behavior, creating room to discuss accountability, constraints, and the practical work behind changing a financial pattern.

Content topics
financial auditsdebtspending behavior
Potential partner categories
Budgeting toolsDebt solutionsCredit monitoringFinancial wellness
JJ Buckner
Audits & interviews

JJ Buckner

245KSubscribers
55KAverage views

JJ Buckner discusses income, debt, cost of living, careers, and the everyday choices behind financial freedom in a conversational format.

Why they made the list JJ Buckner keeps financial conversations close to the paycheck, discussing income, debt, careers, and living costs in an informal style that reflects how people talk about money outside a classroom. His channel adds relatable context to the guide by focusing on the pressures households encounter now, while still asking what greater flexibility and financial freedom could require over time.

Content topics
income transparencycareersmoney commentary
Potential partner categories
Debt solutionsBankingCareer platformsHousehold finance
JC Rodriguez
Audits & interviews

JC Rodriguez

572KSubscribers
203KAverage views

JC Rodriguez asks people about income, debt, spending, and financial goals in candid interviews.

Why they made the list JC Rodriguez takes money questions into public spaces, letting people describe their own income, debt, spending, and goals in candid street interviews. Those varied answers offer a different kind of financial education, one based on listening to how real people understand their choices and seeing how widely circumstances, priorities, and confidence can differ.

Content topics
street interviewsdebtincome transparency
Potential partner categories
Consumer researchBankingBudgeting toolsCareer platforms
Romain Faure
Audits & interviews

Romain Faure

40KSubscribers
27KAverage views

Romain Faure hosts money audits that work through debt, spending, goals, and retirement readiness with real household numbers.

Why they made the list Romain Faure's audits begin with the household behind the spreadsheet, giving guests time to explain their goals and constraints before working through debts, spending, and retirement readiness. The collaborative tone earns his channel a place here because it shows financial planning as a conversation, with recommendations shaped by the person and tradeoffs in front of him rather than a generic checklist.

Content topics
financial auditsdebtretirement readiness
Potential partner categories
Budgeting appsDebt solutionsFinancial coachingRetirement tools
The Iced Coffee Hour hosts
Audits & interviews

The Iced Coffee Hour

1.6MSubscribers
236KAverage views

The Iced Coffee Hour hosts long-form conversations with investors, founders, financial experts, and public figures about money, business, careers, and risk.

Why they made the list The Iced Coffee Hour gives investors, founders, and financial thinkers enough time to explain the reasoning behind consequential business and money decisions. Graham Stephan and Jack Selby's follow-up questions keep the conversations grounded in specifics, serving viewers who learn best by hearing an idea examined rather than compressed into a short takeaway.

Content topics
founder interviewswealth storiesbusiness
Potential partner categories
Financial servicesBusiness softwareInvesting platformsProfessional audiences
Ramit Sethi
Audits & interviews

Ramit Sethi

I Will Teach You To Be Rich

1.1MSubscribers
78KAverage views

Ramit Sethi combines practical personal finance systems with candid conversations about couples, spending, careers, and the psychology of money through the I Will Teach You to Be Rich channel.

Why they made the list Ramit Sethi treats money as both a system and a relationship, combining practical frameworks with long conversations in which couples confront spending habits, expectations, and power. That wider frame matters because financial choices are rarely made in isolation, and the conversations show why a technically sound plan still has to fit the people living with it.

Content topics
couples moneymoney psychologyconscious spending
Potential partner categories
Wealth managementCouples financeCareer toolsPremium lifestyle
Julia La Roche
Audits & interviews

The Julia La Roche Show

73KSubscribers
19KAverage views

Julia La Roche hosts The Julia La Roche Show, featuring in-depth conversations with investors, executives, founders, and academics about markets, business, economics, and technology in episodes released throughout the week.

Why they made the list Julia La Roche gives investors, executives, founders, and academics room to develop their views on markets, business, policy, and technology without rushing toward a neat conclusion. Sustained questioning exposes the assumptions behind an argument, letting viewers hear where informed guests agree, where they differ, and what evidence each one considers important.

Content topics
macroeconomic interviewsmarketseconomic policy
Potential partner categories
Financial mediaInvesting platformsB2B financeExecutive thought leadership
For brands and agencies

How to choose the right finance creator

The biggest channel is rarely the only sensible answer. Start with the decision you want the audience to make, then match the creator, format, and proof to that job.

Step 01

Define the audience problem

Be specific about life stage, financial intent, product eligibility, and the action that matters after the video.

Step 02

Match the creator’s format

A financial audit, tutorial, portfolio update, interview, and property walkthrough each earn attention in different ways.

Step 03

Vet current delivery

Review recent long-form views, topic consistency, audience geography, brand safety, and prior integrations. Subscriber count alone is not enough.

Step 04

Build a measured test

Give the creator room to explain the product naturally, then track qualified traffic, conversion, retention, and repeat potential.

How the Finance 50 Was Chosen

Creators Agency chose the Finance 50 by reviewing each channel for clear explanations, useful financial education, respect for the audience, an original point of view, and a body of work that adds something worthwhile to the finance conversation. Public YouTube data helped us understand each channel, but no formula determined the final list.

Metrics

Subscriber totals and average long-form views were rounded from public YouTube data reviewed July 15, 2026. Average views use the latest ten eligible public long-form uploads when available, with Shorts excluded. For less-active channels, we used their most recent long-form publishing period instead of treating inactivity as a view count. Public counts change constantly, so use them as directional snapshots rather than live reporting.

Organization and ordering

The page is organized by primary specialty, with content topics noted where a creator crosses lanes. The order within each section supports that organization and is not a one-to-fifty ranking.

Corrections and consideration

No creator paid for inclusion. To suggest a factual correction or a creator for a future edition, contact the Creators Agency team. Inclusion does not promise outreach, availability, or a commercial relationship.

Collaboration badge disclosure

Collaboration badges reflect completed, separately tracked brand activations Creators Agency has facilitated with that creator across channels and formats. Counts exclude repost-only distribution, licensing and usage-rights add-ons, test records, cancellations, external deals, open slots, and duplicate records. They are not counts of signed contracts, are rounded down to conservative thresholds, and do not imply exclusive representation. Creators without a badge may still have worked with Creators Agency.

Frequently asked questions

Who are the biggest finance creators on YouTube?

Among the largest channels in this guide are Mark Tilbury, Graham Stephan, Caleb Hammer, Minority Mindset, Erika Kullberg, Brian Jung, and Humphrey Yang. Subscriber size is only one signal, so the list also includes smaller specialists with meaningful public long-form audiences.

How did Creators Agency choose the Finance 50?

Creators Agency chose the Finance 50 by looking for creator-led channels that make finance more understandable, useful, and honest about tradeoffs. A clear point of view, respect for the audience, a meaningful body of long-form work, and a distinct contribution to the finance conversation mattered more than any single number.

Does Creators Agency represent every creator on this list?

No. Inclusion in the Finance 50 does not mean a creator is on the Creators Agency roster. A collaboration badge only indicates a verified minimum of completed brand activations facilitated by Creators Agency and never implies exclusive representation.

What does average views mean?

It is the rounded arithmetic average from each channel's latest ten eligible public long-form uploads when available. Shorts were excluded. For less-active channels, we used the most recent long-form publishing period so the figure reflects how their videos performed when they were publishing.

Can Creators Agency help a brand work with these creators?

Yes. Creators Agency can help with creator discovery, fit, outreach, negotiation, campaign structure, and measurement. Availability and commercial relationships vary by creator and campaign.

Build the right shortlist

Plan your next creator partnership with us

Bring us your brief, budget, or early idea. We will help you choose the right creators, structure the campaign, and plan what to measure.

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