The short answer
Start with the people you want to reach. Then find the channels those people already trust. A big subscriber count does not tell you that.
- Write one goal.
Who should act, and what should they do? - Search their questions.
Look for the money topics they watch. - Find normal views.
Use at least 10 full-grown videos. - Check trust and fit.
Read comments and watch the work. - Make a short list.
Keep the facts next to each name.
This page is for brand teams. It shows how to find finance YouTube creators for a paid sponsor campaign.
The tool below does the view and fee math. It also keeps your notes in one place. It does not pick a winner or promise sales.
Start with one clear goal
Do not start with a list of big channels. Start with the person who needs your product.
Write down four things:
- Who needs your product?
- What problem do they have?
- What should they do after the ad?
- Which country must the viewers live in?
A tax tool may need people who run small firms. A bank app may need people who want to save. A business tool may need owners who want less busy work.
These are all money topics. They are not the same group of people.
The creator should be able to share the product in a way that feels true. If the ad hurts trust, the creator and the brand both lose.
Search where the viewer looks
Use YouTube search like a buyer. Search the problem, not just the word “finance.”
- A budget app can search “how to plan each paycheck.”
- A credit app can search “how to build credit” or “how to pay off debt.”
- An investing app can search “how to buy an index fund.”
- A tax tool can search “tax help for a small business.”
- A business bank can search “how to track business cash.”
Write down the creators who show up more than once. Do not stop at the first page.
If YouTube already sends useful visits to your site, note which video topics led to action. Use that as a search clue. It does not prove a new creator will get the same result.
You can also study old sponsor videos. Search for your product type with words like “sponsor,” “review,” or “partner.” A repeat deal is a clue. It is not proof that the ad worked.
List the channel's recent sponsors. Ask about direct rivals and open category rules. This is a clue, not proof that an ad worked.
Creator lists, marketplaces, agency rosters, guest shows, and online groups can help you find more names. Use each place to find leads. Then check the channel yourself.
Need a place to start? Use the Finance 50 to find names by topic. It is a lead list, not a promise that a creator fits your campaign. Check each channel yourself.
Look for a work email or a note that says the creator has open ad spots.
Ask creators you trust who else they respect. Then check each channel yourself.
Write down the date you checked the channel. Before you reach out, check its recent views, topics, sponsors, and open ad spots again. Channels change.
Build the list in three passes
- First, collect names.
- Next, remove weak fits. Remove channels that miss your topic, viewer country, normal views, or open ad dates.
- Last, check the final names. Watch videos, read comments, and write one clear reason each creator fits.
Find the channel's normal views
Subscriber count can be old. Normal views show how many people may see a new ad.
- Pick at least 10 recent videos.
- Use videos that have had time to get most of their views.
- Pick videos like the one that may hold the ad.
- Remove rare hits and rare misses.
- Add the views. Divide by the number of videos.
This gives you expected views. Keep the low and high view counts too. They show how much the channel moves from video to video.
Check fit before you ask for a fee
Watch recent full videos. Read the comments. Look for real questions about money, work, or the topic at hand.
Then check these facts:
- Past sales or other sponsor results, if the creator can share them
- Normal views and how steady they are
- How well the product fits the viewers
- Past work and repeat deals with the brand
- Open ad spots and demand for them
- The country where most viewers live
- Whether the creator can meet the brand's fact-check, review, and post dates
- The video topic and where the ad will go
There is no one score that can make this choice for you. Use the facts. Then use your judgment.
Before you spend, use the full finance creator vetting guide and the brand safety guide.
Build your finance creator short list
Add your goal and at least one creator. The tool will show normal views, a view range, fee math, and the facts you still need.
This tool does not rank people. It will not call a creator good or bad. It will not guess sales. It shows the math and the notes you add.
Your short list
Add a creator and choose “Build my short list.” Your work stays in this browser.
No winner is picked. Compare the facts, check the missing items, and choose the plan that protects audience trust.
Paper version: Make one row for each creator. Write normal views, the low-to-high view range, topic fit, viewer country, past proof, repeat deals, trust review, and the ad spot. Put the campaign goal at the top.
What the fee math means
The tool shows three planning fees from the deal-data points explained below.
CPM means the creator fee for each 1,000 expected views.
Creators Agency data covers 4,000+ sponsored deliverables since 2021. We estimate that about 75% were finance and business YouTube mid-rolls. More than 95% were U.S. campaigns priced in U.S. dollars. About 90% of the observed deals fell between $50 and $200 CPM, and the median was near $100. This CPM is the creator's gross fee for making and posting the ad. Usage rights and other deal terms are separate. The market decides the final fee.
Use these numbers to plan. They are not a rule or a sure offer. For more price math, use the YouTube sponsor rate calculator.
Put the fee next to the value
Do not send a fee with no reason behind it.
First, show what you saw. Name the video, viewer need, or product gap that makes the creator a fit. Share a clear plan for how the creator can help.
Ask if the creator is open to the idea. Once both sides agree on the goal and the work, talk about the fee. Keep the fee next to the value and the scope.
Need help with the plan? Tell us about your product, viewer, and goal. Book a strategy call.
Keep what you learn
Save the facts after each campaign. Track views, clicks, the next action, and what the brand learned.
Use these notes when you build the next short list. Save the video topic and ad spot too. Keep the creators who fit, and update the list after each campaign.
The creator is in charge of good content, a clear ad spot, and fair goals for views and traffic. The brand is in charge of a clear offer, a useful page, and a funnel that can turn visits into action.
Sales depend on both sides. Do not make a sales promise unless the deal is built for that case.
Share results with the creator. Say what worked, what did not, and what to try next. That is how a one-time test can grow into better work.
When an agency can help
Your team can search, check, and contact creators on its own. This can work well when someone has time to own each step.
An agency can help when you want market context and one point of contact. Creators Agency can prepare a competitive analysis in 24 hours.
The goal is not to find the biggest channel. It is to find a creator whose viewers trust them and have a real reason to care about your product.
Frequently asked questions
How do brands find finance YouTube creators?
Start with the people you want to reach and the action you want them to take. Search YouTube for the money questions those people ask. Then check each channel's normal views, topic fit, audience country, past sponsor work, and audience trust.
How can I tell if a creator may be open to a brand deal?
Look for a recent paid ad, a public work email, or a note about open ad spots. These are clues, not proof. Ask before you build the plan.
Should brands use subscribers or average views?
Use normal views. Pick at least 10 recent videos that have had time to get most of their views. Remove rare hits and rare misses. Then find the average. Subscriber count does not show how many people may see the ad.
How many creators should a brand put on its short list?
There is no set number. Add enough creators to compare real choices and keep a few backups. Each creator needs a clear reason to be on the list. A long list of weak fits does not help.
What does the $50 to $200 CPM range mean?
Creators Agency data covers 4,000+ sponsored deliverables since 2021. We estimate that about 75% were finance and business YouTube mid-rolls. More than 95% were U.S. campaigns priced in U.S. dollars. About 90% of the observed deals fell between $50 and $200 CPM, and the median was near $100. This CPM is the creator's gross fee for making and posting the ad. Usage rights and other deal terms are separate. The market decides the final fee. CPM means the fee for each 1,000 expected views.
Does the shortlist builder predict sales?
No. It shows view math, fee math, and the facts you have for each creator. It does not call a creator good or bad, pick a winner, or promise sales.
Should a brand contact creators itself or use an agency?
A brand can do the work itself when the team has time to search, check channels, and manage each deal. An agency can help when the team wants market context and one point of contact. The right choice depends on the campaign.
Build a creator plan that fits your goal
Tell us about your product, viewer, and next step. We will help you plan the right kind of creator campaign.
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