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Who this is for
This page is for new creators and creators with a few brand deals who are ready to turn research into a thoughtful sponsor conversation.
Do this in the next 10 minutes
Choose one brand and send one researched email. Name a real need or opportunity you observed, explain why your audience cares, suggest one useful content idea, include one true proof point, and ask one small next-step question. Schedule the follow-up before you close your inbox.
Decision rule
Put yourself in the brand's shoes. The email should show that you understand what the team wants and how you can help. Your earnings come later. A canned pitch creates distrust. A strong pitch balances the brand's goal, the audience's needs, and the kind of work you can credibly deliver.
Find one clear way you can help that company. Show the need you saw, the idea you have, and proof that you can do the work. Put the proof in the note. Ask if the idea is useful. Talk about the fee after the company shows interest and the work is clear.
This guide starts after you have picked a brand and found the right person. It will help you plan the first note, send it, follow up, and track what happens.
- 1. Find a need
- 2. Plan how to help
- 3. Put proof in the note
- 4. Ask for interest first
- 5. Follow up and track
- Build your pitch email
Do these two jobs first
Do not start with a long list of random companies. Pick one that may need what you can make. Then find a person who may own creator work.
- Find a brand that may fit. Look for real signs that its product could help your viewers.
- Find the right person. Look for someone who works on creators, social media, or brand deals.
Step 1: Find one need you can see
A clear way to help is more useful than a big follower count with no plan. Look at the company before you write.
You may see that:
- The company has no plain YouTube video that shows how its product works.
- No one has made a fair video that compares it with a top rival.
- Your viewers have a problem that its product may solve.
- You could make a video or ad clip it could use in paid ads.
- You see another clear way your work could help the business.
Use a real fact. Do not make up a need just to send a pitch. If you cannot name a clear way to help, keep looking.
Gong looked at more than 30,000 sales emails from over 250 firms. A note about the company got three times more replies from company leaders. This was B2B sales, not creator pitches. Your own result may be different. Read the Gong study.
Step 2: Plan how you could help
Turn the need into one small plan. Say who the work is for, what you would make, and why it may help.
For example, your plan may be:
This company has no clear video that shows how its app helps new users. My viewers ask for help with that same task. I could make a video that shows the product in a real use case. I want to ask if the brand is open to that idea.
This is a plan, not a promise. The company may have a need you cannot see from the outside. Ask. Do not act as if you know its full plan.
Step 3: Put your best proof in the note
Do not make the reader open a link or file to see your main proof. Put a few true facts in the note. This keeps your main proof easy to see. It also saves the reader time.
Good proof can include:
- Your normal views on recent videos that had time to grow.
- The share of your viewers who live in a country the brand serves.
- A past click, action, or sale result that you can back up.
- A video on the same topic that did well with your viewers.
- Past work that shows you can make the kind of asset you are offering.
Use the proof that fits this company. A small set of clear facts is enough. Do not hide the main point in a media kit. You can send more proof when the person asks.
When your plan is ready, use our YouTube Sponsorship Pitch Builder to turn it into an editable subject line, first email, and follow-up sequence.
Turn the plan into a send-ready email
The first note should still sound like you. A builder is useful when it keeps the structure clear without inventing a brand fact, audience result, or promise.
Build the complete outreach package
Add only the details that matter. The free tool makes three editable subjects, a first email, and four editable follow-ups without sending what you type to Creators Agency.
Step 4: Ask for interest before you name a fee
Your first goal is to learn if the company cares about the plan. Do not lead with your rate.
Ask a small question, such as whether the idea fits a need or who else should see it. If the company is interested, agree on:
- What you will make and post
- When the work is due
- How many edits are part of the deal
- Where the company may reuse your work
- How long you must avoid rival brands
- How results will be tracked
Then set the fee for that real work. Use our creator pricing guide when you know the full plan.
Step 5: Follow up and track each note
We follow up every two days at least four times before we pause. This is our work plan. It is not a rule for every creator or company. Stop if the person asks you to stop.
Belkins looked at more than 7.5 million B2B sales emails sent in 2025. Notes after the first email made up 58.6% of all replies. The study did not test creator pitches. It also does not prove that our two-day plan is best for all people. Read the Belkins study.
Keep each follow-up short. You can point back to the need, add one useful fact, or ask if the timing is wrong. After the first four follow-ups, pause. Circle back later if the fit still makes sense.
Save the company, person, first-send date, follow-up dates, reply, next step, and deal notes. The brand deal pipeline guide shows how to keep this work in one place.
There is no one best pitch season
Each company has its own goals and launch plans. A fixed calendar will not fit them all. Reach out when you see a clear need and have a useful idea. If the timing is wrong, ask when it may make sense to check back.
What to avoid
- A note that could be sent to any company
- A list of stats with no clear plan to help
- A link or file that hides all your proof
- A rate before the work is clear
- A claim you cannot back up
- A promise that your viewers will buy
- More messages after a person asks you to stop
Frequently asked questions
What do I need before I contact a brand?
You need a clear way to help one company. Start with a need you can see. Then show why your audience, content, or work may help with that need.
Should I send a media kit in my first note?
Put your best proof in the note itself. The person should not have to open a link or file to see why you may help. You can send a media kit when they ask for more.
Should I share my rate in the first message?
Wait until the company shows some interest in your plan. Then agree on the work, timing, usage rights, and exclusivity before you set a fee.
How often should I follow up with a brand?
Creators Agency practice is to follow up every two days at least four times before pausing. This is our work plan, not a rule for every company. Stop if the person asks you to stop.
What is the best time of year to pitch a brand?
There is no set time that works for every company. Each company has its own plans. Reach out when you see a clear need and have a useful idea.
Ready to write the email?
Turn the plan from this guide into editable subject lines, a first note, and four follow-ups. Your draft stays in your browser.
Open the pitch builder →