This free YouTube sponsorship rate calculator helps you build a clear starting quote for a video on your own channel. Pick your niche, add your recent views, and add the deal terms.
Do not rush into a final rate. First get the full brief. Then use the math to price the actual work, rights, and limits the brand wants.
Build your starting quote
Start with your niche and recent views. Then add the deal terms that make the work worth more.
Use this for a sponsor message that lives on your YouTube channel. If a brand wants a video only for its own ads or social accounts, that is a different job. Quote your production fee and usage rights separately.
Every CPM setting is editable. The niche picker gives you a simple place to start.
Finance and business uses Creators Agency deal data. The other niche settings are simple starting points. They are not fixed rates or a promise from the market.
Other or not sure starts at $15-$25 CPM. Change it if you have better proof from past deals.
This is your full starting price for the terms you chose. See the lines below.
| Price part | Low | High |
|---|---|---|
| Starting price from views | $1,200 | $2,000 |
| Dedicated video adjustment | $0 | $0 |
| Creator fee | $1,200 | $2,000 |
| Usage rights | $0 | $0 |
| Exclusivity | $0 | $0 |
| Full starting quote | $1,200 | $2,000 |
- Other or not sure starts with an editable $15-$25 CPM setting.
- An integration uses the view price before deal terms.
- The brand may not reuse this content outside your YouTube channel.
- You may still work with rival brands.
Use the number in a real conversation
A good rate starts with a clear plan. Copy one of these messages, then make it sound like you.
Ask for the brief
Use this when a brand asks for your rate before it explains the work.
Thanks for reaching out. Before I quote the deal, can you send the full brief? Please include the brand, the goal, the deliverable type, due date, talking points, approval steps, and whether you need usage rights or exclusivity. Once I know all the work, rights, and limits, I can send a clear quote.
Send a starting quote
Use this after you know the work, rights, and deadline. Run the calculator again if anything changes.
Thanks for the brief. My starting quote for this deal is $1,200-$2,000. That covers one integration that I make and post on my YouTube channel. It does not include usage rights or exclusivity. If the work, rights, or deadline changes, I will update the quote.
Send a full quote email
Use this after you know the work. Replace every [bracket]. If the brand needs one fixed price, choose a number in the range before you send it.
Hi [brand contact name], Thanks for sending the brief for [brand]. I think it could fit my audience because [say why the product makes sense for your viewers]. For this deal, my starting quote is $1,200-$2,000 for: - 1x integration on my YouTube channel - Recent average views: [add your average views] - Usage rights: [what the brand may do with the video outside your channel] - Exclusivity: [whether you can work with rival brands] Here are a few details that may help your team: - Audience: [who watches your channel and why they match the brand] - Proof: [one past result, audience stat, or recent video result] - Goal: [what the brand wants viewers to do] - Idea: [the video angle or how you would make the brand useful to viewers] - Timing: [when you can publish] If this fits the budget, I can send a short idea and confirm timing. If you need different work or terms, send them over and I will price them clearly. Best, [your name] [channel link] [media kit or contact details]
Update the calculator before you copy the quote.
See how we found this price
Starting price = average views divided by 1,000, then multiplied by your CPM. The calculator then adjusts for the deliverable type, usage rights, and exclusivity.
The result is a starting quote, not a set market price or a sure offer. You and the brand set the final price. Ask a lawyer or tax adviser about legal or tax questions.
Use the calculator after you get the brief
A brand may ask for your price before it sends details. You do not need to name a final number yet. Ask what it needs first.
- Get the brief and make sure the brand fits your audience.
- Use an average from at least 10 recent, similar videos.
- Pick the closest niche, then change the CPM if your past deals give you a better number.
- Pick integration or dedicated video. Add usage rights and exclusivity when the brand asks for them.
- Send a clear starting quote that says what is included.
Ask for these details before you quote
- The brand and the product
- What the brand wants viewers to do
- What you need to make and post
- The due date and approval steps
- Whether the brand wants paid usage or reposts
- Which rival brands you must avoid, and for how long
- Extra posts, edits, travel, or other work
- When and how the brand will pay you
Use a real view number
Do not use one viral video or your subscriber count. Brands care more about the people who are likely to see this ad.
Look at at least 10 recent videos that are like the one you plan to make. Leave out rare hits and rare misses. Then use the average. If the sponsor video is about a new topic, use videos from that topic when you can.
Past sales, sign-ups, steady views, where your viewers live, and how well the brand fits can all move the final price. If you have a real result from a past ad, put it in your pitch. It usually says more than a big subscriber number.
How the niche setting works
The niche picker does not decide your value. It only gives you a place to start. You can type over the low and high CPM at any time.
Finance and business is different from the other choices. Since 2021, Creators Agency has worked on 4,000+ sponsored deliverables. About 75% were finance or business YouTube mid-roll ads. About 90% of those deals fell from $50 to $200 CPM. That is why the calculator uses that range for finance and business.
The other niche choices are simple, editable starting points. They help you begin the math when you do not have a past deal to compare. They are not Creators Agency data and they are not a promise from the market.
Keep every extra fee separate
This calculator gives you a starting price for the ad, usage rights, and exclusivity. Quote extra posts, heavy edits, travel, or a brand-only asset as a separate job after the work is clear.
That makes the deal easier to read. If a brand cannot meet the full price, you can change the work or the terms instead of giving something away for free.
A good price helps both sides
The best deal is not just a big number. It should pay you fairly, help the brand reach a real goal, and protect your viewers' trust.
This calculator cannot tell every brand what your channel is worth. Use the result to start a useful talk. Ask what the brand needs, say how you can help, and look for a deal you would be happy to do again.
A sponsor video and a brand asset are different
This calculator is for a sponsor message in a video on your channel. The brand is paying for your audience and your work.
If it wants you to make a video for its own ads, website, or social accounts, that is a production job. Quote your time, edits, and the length of the usage rights. Do not use a normal sponsorship CPM for that job.
Set a long-form rate and a Shorts rate
Long videos and Shorts are different placements. Keep separate starting rates for each. If you are eligible for YouTube Creator Partnerships, YouTube also lets you set separate suggested prices for long-form videos and Shorts.
Use this calculator as one input, then update your numbers as you learn what your own audience and deals are worth.
Want simple help with brand deals? We share tips for creators on rates, contracts, and offers. Follow Creators Agency on Instagram.
Frequently asked questions
How much should I charge for a YouTube sponsorship?
Start with expected views, a CPM that fits your niche, and whether the deal is an integration or a dedicated video. The calculator can include usage rights and exclusivity. Use the result as a starting quote after you know all the work and terms.
Should I use subscribers or average views?
Use average views. Pick at least 10 recent videos like the one that will hold the ad. Remove rare hits and rare misses, then find the average.
Should I send a final rate before I see the brief?
No. Ask for the brand, goal, due date, talking points, approval steps, usage rights, and exclusivity first. Then you can send a clear quote for the actual work.
Can a brand reuse my YouTube sponsorship video?
Only if the deal says it can. Usage rights can be organic, paid, or both. Ask where, how, and how long the brand will use the content, then list it in your quote.
Does this calculator work for every niche?
Yes. Pick the niche closest to your channel. The tool fills in an editable CPM range, then lets you change it. Finance and business uses Creators Agency deal data. The other settings are simple starting points, not fixed market prices.
Is this calculator for a video made only for a brand?
No. This calculator is for sponsor content that lives on your YouTube channel. If the brand wants an asset for its own ads or social accounts, quote production and usage rights as a separate job.
Learn more about brand deals.
We share simple tips that help creators read offers, set rates, and spot bad terms.
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